What does home services PPC management include?

Account audit, campaign structure by trade and service, service-area and schedule targeting, search-term control, call and form tracking, landing-page review and monthly reporting tied to qualified leads.

Do you have home services clients I can see?

No — the documented case studies on this site are from other industries, and I will not claim otherwise. What transfers is the method: qualified-lead economics, call tracking and validating every lead against your real jobs.

How much should a lead cost for a plumber or HVAC company?

It depends on the trade, the service and the job value behind it. A lead that looks expensive for a repair can be cheap for a replacement or remodel. I set cost-per-lead targets per service and optimise against those, rather than chasing the cheapest form fill.

Do you track phone calls?

Yes. Calls are tracked per campaign and keyword, missed calls are flagged, and a call only counts as a conversion when it was answered and worth having.

Should I run Google Ads or Facebook ads for my home services business?

Google Ads captures people searching right now — especially emergency and replacement work. Meta suits planned projects like remodeling, where visuals and offers do the persuading. Many businesses run both; the split depends on your services and budget.

Do you build the landing pages?

I review your pages and write specific changes: message match, click-to-call placement, speed and form length. Implementation can go through your web team or whoever maintains the site.

Can you guarantee a cost per lead?

No. Nobody can honestly guarantee rankings, lead volume or a cost per lead. I commit to the work, the reasoning behind it and transparent reporting.

How much does it cost?

Paid advertising plans start at $399 per month, with ad spend paid directly to Google or Meta. The first 30-minute account and website review is free; a deeper paid audit starts at $299.

Home services PPC and
lead generation that books jobs.

Home services marketing lives and dies on qualified leads: a call or form from someone inside your service area with a real job to book. I manage paid advertising for service businesses — search campaigns for HVAC, plumbing, roofing, electrical, remodeling, moving and similar trades — built on call tracking and conversion tracking that shows what each dollar of ad spend actually returned. My documented case studies are from other industries, and I will not pretend otherwise; the method below is what transfers.

Sound familiar?

Why home services ad budgets leak.

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Ad spend keeps rising but the phone does not ring more
Leads come from outside the service area, or for jobs you do not take
Emergency and after-hours searches are missed because campaigns and coverage do not line up
Calls are not tracked, so nobody can say which campaigns produce jobs
Form fills are counted as leads even when they are spam or a wrong number
The agency reports clicks and impressions, not booked work

What the work involves

What home services PPC management covers.

The economics of a qualified lead

Cost per lead only means something next to job value. A $90 lead for a $250 service call and a $90 lead for a $9,000 roof replacement are different businesses. Targets are set per trade and service, so optimisation pushes toward leads worth taking — not the cheapest form fill.

Campaign structure by trade and intent

HVAC, plumbing, roofing, electrical, remodeling and moving each have different search behaviour: emergency repairs, planned replacements and renovation projects are separate intents. Campaigns are separated accordingly, with service-area targeting and ad schedules matched to when you can actually answer the phone.

Call tracking

Calls tracked per campaign, ad group and keyword, with missed calls flagged. A call counts as a conversion only when it was answered and worth having — so bidding learns from jobs, not from ringing phones.

Conversion tracking that survives contact with reality

Forms, calls and chat events validated end to end — spam filtered, duplicates removed, GA4 and Google Ads measuring the same definition of a lead. Broken tracking is fixed before spend scales.

Landing pages that match the ad

The page behind each ad is reviewed for message match, click-to-call placement above the fold, load speed and a short form. Emergency searches go to a page built for calling, not a generic homepage.

Reporting tied to jobs, not clicks

Spend, leads and cost per qualified lead in plain language — which trades, services and searches produced work, what changed, and what happens next month.

You can see what each dollar of ad spend returned in leads you would actually take a job from — and the reasoning behind every change.

This work usually sits alongside Google Ads management for search demand, call and form conversion tracking, week-to-week PPC management, GA4 and attribution reporting, HVAC Google Ads and lead generation, plumbing Google Ads and lead generation and roofing Google Ads and lead generation.

Who it is for

A good fit if this sounds like you.

HVAC, plumbing, roofing, electrical, remodeling and moving businesses that live on inbound calls and forms
Owner-operated contractors tired of agencies reporting clicks instead of jobs
Service businesses getting leads from outside their service area
Owners who cannot say which campaigns produced the phone calls

Proof

Documented results.

$508K

of media managed across 1,000+ campaigns on Google, Meta and LinkedIn — the paid media and measurement discipline behind this service, documented in the portfolio. These results are from other industries; no home-services client results are claimed.

Past results do not guarantee future performance.

Review the paid media case studies

Process

How the work runs.

01
Review
Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.
02
Fix the foundations
Tracking, conversion definitions and account structure are corrected first, so optimisation works from accurate data.
03
Optimise
Weekly changes to bids, budgets, queries, audiences and creative, each with a stated reason.
04
Report
Plain-language reporting tied to leads and pipeline, with a direct line to me.

FAQ

Common questions.

What does home services PPC management include?: Account audit, campaign structure by trade and service, service-area and schedule targeting, search-term control, call and form tracking, landing-page review and monthly reporting tied to qualified leads.
Do you have home services clients I can see?: No — the documented case studies on this site are from other industries, and I will not claim otherwise. What transfers is the method: qualified-lead economics, call tracking and validating every lead against your real jobs.
How much should a lead cost for a plumber or HVAC company?: It depends on the trade, the service and the job value behind it. A lead that looks expensive for a repair can be cheap for a replacement or remodel. I set cost-per-lead targets per service and optimise against those, rather than chasing the cheapest form fill.
Do you track phone calls?: Yes. Calls are tracked per campaign and keyword, missed calls are flagged, and a call only counts as a conversion when it was answered and worth having.
Should I run Google Ads or Facebook ads for my home services business?: Google Ads captures people searching right now — especially emergency and replacement work. Meta suits planned projects like remodeling, where visuals and offers do the persuading. Many businesses run both; the split depends on your services and budget.
Do you build the landing pages?: I review your pages and write specific changes: message match, click-to-call placement, speed and form length. Implementation can go through your web team or whoever maintains the site.
Can you guarantee a cost per lead?: No. Nobody can honestly guarantee rankings, lead volume or a cost per lead. I commit to the work, the reasoning behind it and transparent reporting.
How much does it cost?: Paid advertising plans start at $399 per month, with ad spend paid directly to Google or Meta. The first 30-minute account and website review is free; a deeper paid audit starts at $299.

Next step

Get your account and website reviewed.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Get My Account & Website Review→

Starting price

$399/month

See the evidence

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