LiveLeadsLane

B2B PPC management
built around pipeline.

Paid search and paid social for businesses with long sales cycles, where a form fill is not a sale and the platforms need better signals than clicks.

Sound familiar?

Why B2B paid search and social stop producing pipeline.

Discuss My B2B Paid Media→
  • Lead volume looks fine but sales says the leads are poor
  • Platforms optimise to form fills, not qualified opportunities
  • LinkedIn costs climb while targeting drifts away from buyers
  • Nobody can connect ad spend to pipeline in the CRM
  • Search terms mix job seekers, students and competitors with buyers

What the work involves

What B2B PPC management covers.

Channel plan

Google Ads for active demand and LinkedIn Ads for account and role targeting, with budgets set by how each one contributes to qualified pipeline.

Qualified-lead signals

Offline and CRM conversion imports so bidding learns from qualified leads and opportunities, not only from form submissions.

Query and audience control

Negative keywords, B2B audience exclusions and targeting reviews that keep spend on decision-makers.

Pipeline reporting

Reporting that follows a lead from click to CRM stage, so budget decisions use sales outcomes.

Documented B2B work includes a GCC events LinkedIn programme; results are on the results page.

This work usually sits alongside Google Ads management, LinkedIn Ads management and CRM and offline conversion tracking.

Who it is for

A good fit if this sounds like you.

  • US and UK B2B companies with longer sales cycles
  • Teams running Google Ads and LinkedIn Ads without a shared plan
  • Businesses that want spend judged on qualified pipeline

Proof

Documented results.

-74% cost per lead

on the flagship campaign of a documented B2B events LinkedIn programme in the GCC.

Past results do not guarantee future performance.

Review the paid media case studies

Process

How the work runs.

  1. 01

    Review

    Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.

  2. 02

    Fix the foundations

    Tracking, conversion definitions and account structure are corrected first, so optimisation works from accurate data.

  3. 03

    Optimise

    Weekly changes to bids, budgets, queries, audiences and creative, each with a stated reason.

  4. 04

    Report

    Plain-language reporting tied to leads and pipeline, with a direct line to me.

FAQ

Common questions.

How is B2B PPC different from general PPC?
Fewer, higher-value conversions and long sales cycles. Bidding needs CRM or offline conversion data, and targeting must exclude non-buyers.
Which platforms do you use for B2B?
Mainly Google Ads for active demand and LinkedIn Ads for role and account targeting, with Meta where it suits the audience.
Do you guarantee pipeline or leads?
No. Nobody can honestly guarantee rankings, lead volume or a cost per lead. I commit to the work, the reasoning behind it and transparent reporting.
Can you connect ads to our CRM?
Yes, through offline conversion imports and consistent lead source tracking, depending on the CRM you use.

Next step

Talk through your B2B paid media.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Discuss My B2B Paid Media→

Starting price

$399/month

Guides on this topic

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