Paid ads, SEO and lead automation.

Paid Advertising

Google, Meta and LinkedIn campaigns managed directly, built on conversion tracking and CRO so spend decisions rest on real data.

• Google, Meta, LinkedIn Ads
• Conversion tracking, GA4, GTM, Meta CAPI
• Landing-page and funnel CRO

Documented results: $508K media managed across GCC and India.

From $375/month · View service →

Managed SEO

A monthly programme to fix indexing problems, match pages to search intent and improve the pages that should bring in enquiries.

• Audit and Search Console review
• Keyword and intent research
• On-page improvements and content plan

From $399/month (profile only), full SEO from $799/month · View service →

AI & Marketing Automation

Practical workflows that route, qualify and follow up on leads, with human approval wherever an action matters.

• Form-to-CRM routing
• Lead qualification and alerts
• Approval-ready follow-up drafts

From $375 one time · View service →

Google Ads management for B2B lead generation

An independent Google Ads consultant for B2B lead generation — Search, Performance Max, Demand Gen and remarketing, built on conversion tracking the bidding can actually trust. You work with the person in the account, not an agency account manager.

Meta Ads management and Conversions API (CAPI) setup

An independent Meta advertising consultant for Facebook and Instagram lead generation — campaign structure, creative testing and a Meta Conversions API (CAPI) implementation feeding server-side event data behind it all. You work with the person in the account, not an agency account manager.

LinkedIn Ads management for B2B pipeline

B2B LinkedIn Ads management judged on pipeline, not cost per lead — because a cheap lead sales will not call is not a result.

Conversion tracking setup

Conversion tracking is not installing tags. It is making sure every lead, form submission and purchase is counted once, attributed to the right source, and matches your own records. I set up and repair website conversion tracking across Google Ads, Meta, GA4 and Google Tag Manager — and I validate it against reality before calling it done.

GA4 setup and audit

A GA4 consultant for businesses that need answers, not definitions. I set up and repair Google Analytics 4 properties — key events, conversions, funnels, attribution and cross-domain tracking — then validate the numbers against your actual leads and sales before calling it done. GA4 setup is not finishing a migration checklist; it is making the reporting useful.

An independent paid media account audit

An independent read on your Google, Meta or LinkedIn account before you commit to changing anything — or anyone.

B2B PPC management

Paid search and paid social for businesses with long sales cycles, where a form fill is not a sale and the platforms need better signals than clicks.

Meta Conversions API (CAPI) setup

Meta CAPI setup is not adding another tag. It is sending server-side events alongside the Meta Pixel — matched to real people, deduplicated with shared event IDs, and validated against your own records — so campaign optimisation runs on conversions that actually happened. I implement and troubleshoot Meta Conversions API setups, and I will tell you plainly when you do not need one.

PPC management

PPC management is not buying clicks. It is the weekly work of deciding which searches deserve your budget, which do not, and proving what each pound or dollar returned. I manage paid search accounts directly — Google Ads first, Microsoft Ads where it fits the market — as an independent specialist, not an agency with an account-manager layer.

Google Tag Manager (GTM) setup

Google Tag Manager is not a plugin you install and forget. It is the layer that decides which measurement fires, when, and on what data — and when the container is messy, every platform downstream inherits the mess. I audit, rebuild and document GTM containers as an independent consultant: tags, triggers, variables, GA4, Google Ads, Meta Pixel and server-side setups your team can actually maintain.

Home services PPC and lead generation

Home services marketing lives and dies on qualified leads: a call or form from someone inside your service area with a real job to book. I manage paid advertising for service businesses — search campaigns for HVAC, plumbing, roofing, electrical, remodeling, moving and similar trades — built on call tracking and conversion tracking that shows what each dollar of ad spend actually returned. My documented case studies are from other industries, and I will not pretend otherwise; the method below is what transfers.

HVAC Google Ads management and lead generation

HVAC search demand is seasonal, urgent and phone-driven: the first hot week of summer produces more leads in ten days than the previous two months combined, and most of those people call rather than fill in a form. I manage Google Ads and Meta Ads for US HVAC companies around those realities — service-area targeting, emergency searches separated from planned replacements, negative keywords that keep budget away from work you do not take, and call tracking that shows which campaigns actually made the phone ring. My documented case studies are from other industries, and I will not claim HVAC client results; what follows is the method.

Plumbing Google Ads management and lead generation

Plumbing is the most emergency-driven trade in home services: “burst pipe”, “no hot water” and “blocked drain” searches come from people calling the first company that answers, not comparing five websites. I manage Google Ads and Meta Ads for US plumbing companies around that reality — emergency searches separated from planned work, service-area targeting matched to drive time, negative keywords that keep DIY researchers out of your budget, and call tracking that shows which campaigns actually made the phone ring. My documented case studies are from other industries, and I will not claim plumbing client results; what follows is the method.

Roofing Google Ads management and lead generation

Roofing is one of the most expensive local categories in Google Ads: clicks of $20 to $50 are normal in competitive US metros, so every wasted click costs more here than in almost any other trade. Demand also arrives in waves — a hailstorm can multiply searches overnight, and replacement searches carry job values worth thousands while repair searches rarely do. I manage Google Ads and Meta Ads for US roofing companies around those realities: high-intent searches separated by intent, service-area targeting matched to your crews, lead qualification built into the campaign design, and call tracking that shows which campaigns actually produced booked inspections. My documented case studies are from other industries, and I will not claim roofing client results; what follows is the method.

Dental Google Ads management and lead generation

Dental search demand is high-intent, local and wildly uneven in value: “emergency dentist near me” at 9pm is someone choosing, not researching — while an Invisalign or implant consult can be worth fifty hygiene appointments. I manage Google Ads and Meta Ads for US dental practices around that reality: treatment searches separated into campaigns with their own budgets, catchment targeting matched to where your patients actually come from, call tracking that shows which campaigns filled the schedule, and remarketing for treatments people think about for weeks before booking. This is marketing and measurement work only — nothing here is clinical advice, and ad copy stays within platform advertising policies. My documented case studies are from other industries, and I will not claim dental client results; what follows is the method.

B2B lead generation and paid media management

B2B lead generation has a measurement problem most agencies never solve: the form fill is not the lead. A demo request that your sales team disqualifies in five minutes costs the same click as one that becomes a six-figure contract — and if your campaigns optimise toward the form, they will find you more of the wrong people. I manage Google Ads and LinkedIn Ads for B2B companies in the US, Canada, UK and Europe around qualified pipeline instead: lead-quality definitions agreed with your sales team before spend scales, offline conversions fed back from your CRM so bidding learns from opportunities, not submissions, and reporting that follows leads into the pipeline rather than stopping at the landing page. You work directly with me — no account-manager layer — and my documented case studies show the measurement discipline behind this service, not invented B2B client logos.

Remote paid media management for US businesses

LiveLeadsLane works remotely with businesses across the United States — there is no US office, and I will not pretend otherwise. What you get instead is the thing most US businesses actually want from paid media: one senior specialist inside your accounts every week, not an agency account manager relaying messages to a team you never meet. I manage Google Ads, Meta Ads and LinkedIn Ads for US companies from India, with calls scheduled in your morning and my evening, written updates you can read asynchronously, and reporting that shows spend, qualified leads and cost per outcome in plain language. My documented case studies — $508K of media managed across 1,000+ campaigns — are from campaigns in the Gulf and India, and the same measurement-first method is what I bring to US accounts.

Remote paid media management for UK businesses

LiveLeadsLane works remotely with businesses across the United Kingdom — there is no UK office, and I will not pretend otherwise. What you get instead is the thing most UK businesses actually want from paid media: one senior specialist inside your accounts every week, not an agency account manager relaying messages to a team you never meet. I manage Google Ads, Meta Ads and LinkedIn Ads for UK companies from India, and the time difference works in your favour: your morning is my afternoon, so live calls slot into the start of your working day, and work reviewed in your afternoon is actioned before your next morning. Reporting shows spend, qualified leads and cost per outcome in plain language. My documented case studies — $508K of media managed across 1,000+ campaigns — are from campaigns in the Gulf and India, and the same measurement-first method is what I bring to UK accounts.

Remote managed SEO for US businesses

LiveLeadsLane provides managed SEO to businesses across the United States, entirely remotely — there is no US office, and I will not pretend otherwise. What you get is one senior consultant working on your site directly, not an agency team you never meet. The work is the unglamorous kind that actually moves small-business search: fixing the technical issues that stop Google reading your site properly, building the pages your customers actually search for, and measuring whether any of it produces enquiries. I will be straight with you about two things most SEO sellers are not: results take months, not weeks — and I have no SEO client case studies to show you yet. What I can show you is the measurement discipline behind my documented paid media work ($508K managed across 1,000+ campaigns) and exactly what you will get in writing each month.

Remote managed SEO for UK businesses

LiveLeadsLane provides managed SEO to businesses across the United Kingdom, entirely remotely — there is no UK office, and I will not pretend otherwise. What you get is one senior consultant working on your site directly, not an agency team you never meet. The work is the unglamorous kind that actually moves small-business search: fixing the technical issues that stop Google reading your site properly, building the pages your UK customers actually search for, and measuring whether any of it produces enquiries. I will be straight with you about two things most SEO sellers are not: results take months, not weeks — and I have no SEO client case studies to show you yet. What I can show you is the measurement discipline behind my documented paid media work ($508K managed across 1,000+ campaigns) and exactly what you will get in writing each month.