LiveLeadsLane

Roofing Google Ads and lead generation
for US roofing companies.

Roofing is one of the most expensive local categories in Google Ads: clicks of $20 to $50 are normal in competitive US metros, so every wasted click costs more here than in almost any other trade. Demand also arrives in waves — a hailstorm can multiply searches overnight, and replacement searches carry job values worth thousands while repair searches rarely do. I manage Google Ads and Meta Ads for US roofing companies around those realities: high-intent searches separated by intent, service-area targeting matched to your crews, lead qualification built into the campaign design, and call tracking that shows which campaigns actually produced booked inspections. My documented case studies are from other industries, and I will not claim roofing client results; what follows is the method.

Sound familiar?

Why roofing ad budgets leak.

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  • Clicks cost more every year but booked inspections do not
  • Leads come from outside your service area, or for jobs you do not take
  • Repair, replacement and storm-replacement searches all run in one campaign, so budget follows the wrong intent
  • Calls are not tracked, so nobody can say which campaigns produced booked inspections
  • Estimate shoppers and DIY researchers eat budget meant for real customers
  • The agency reports clicks and impressions, not booked work

What the work involves

What roofing PPC management covers.

High-intent searches, split by intent

“Roof repair near me”, “roof replacement cost” and “emergency roof leak” are different customers with very different economics. Repair, replacement and emergency searches run as separate campaigns with their own budgets, ads and landing pages, so a $600 repair lead never sets the cost target for a $15,000 replacement.

Storm-related demand

Storms create sudden, short-lived spikes in searches — and in competition. Budgets are prepared so they can be raised fast when weather hits your area, campaigns are split so storm-replacement work does not drain everyday repair coverage, and messaging is matched to urgency. When the spike ends, spend comes back down.

Service-area and location targeting

Campaigns targeted to the cities and ZIP codes your crews actually cover, radius settings matched to realistic drive time rather than a default circle, and location settings set to presence so you are not paying for people who merely mention the area.

Lead qualification, built in early

Roofing attracts estimate shoppers and tire-kickers. Qualification happens before the form and on the first call: the right offers, the right form questions, and call handling that separates booked inspections from quote requests — so bidding and reporting are judged on work, not volume.

Call tracking

Calls tracked per campaign, ad group and keyword, missed calls flagged, and a call counted as a conversion only when it was answered and worth having — so bidding learns from booked inspections, not from ringing phones.

Landing pages that match the search

Emergency leak searches land on a page built for calling, with the phone number above the fold; replacement searches on a page with financing, warranties, material options and a short form. Message match, load speed and form length reviewed before spend scales.

Conversion tracking validated against reality

Calls, forms and booked-inspection events validated end to end, with the booked stage fed back where your CRM or calendar supports it — so Google Ads optimises toward inspections on roofs, not form submissions.

Reporting tied to booked jobs

Spend, calls, forms and cost per qualified lead in plain language — which services and searches produced work, what changed, and what happens next month.

You can see what each dollar of ad spend returned in inspections you would actually book — and the reasoning behind every change.

This work usually sits alongside Google Ads management for search demand, Meta Ads management for planned projects, call and form conversion tracking, week-to-week PPC management and PPC for other home service trades.

Who it is for

A good fit if this sounds like you.

  • US roofing contractors paying $20–$50 a click in competitive metros
  • Owner-operators tired of agencies reporting clicks instead of booked inspections
  • Roofers getting leads from outside their service area, or for jobs they do not take
  • Owners who cannot say which campaigns produced the phone calls

Proof

Documented results.

$508K

of media managed across 1,000+ campaigns on Google, Meta and LinkedIn — the paid media and measurement discipline behind this service, documented in the portfolio. These results are from other industries; no roofing client results are claimed.

Past results do not guarantee future performance.

Review the paid media case studies

Process

How the work runs.

  1. 01

    Review

    Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.

  2. 02

    Fix the foundations

    Tracking, conversion definitions and account structure are corrected first, so optimisation works from accurate data.

  3. 03

    Optimise

    Weekly changes to bids, budgets, queries, audiences and creative, each with a stated reason.

  4. 04

    Report

    Plain-language reporting tied to leads and pipeline, with a direct line to me.

FAQ

Common questions.

What does roofing PPC management include?
An account audit, campaigns split between repair, replacement and emergency searches, service-area targeting, storm-budget preparation, negative keyword control, call and form tracking, landing-page review and monthly reporting tied to booked inspections.
Do you have roofing clients I can see?
No — the documented case studies on this site are from other industries, and I will not claim otherwise. What transfers is the method: separating replacement from repair intent, call tracking, and validating every lead against the inspections you actually booked.
How much should a roofing lead cost?
It depends entirely on the job behind it. A repair lead and a full replacement lead can differ by ten times in value, so cost-per-lead targets are set per campaign against your job values — not against the cheapest form fill. In competitive metros, expect expensive clicks; the margin comes from qualification and conversion rate, not from cheap traffic.
Should roofers use Google Ads or Facebook ads?
Google Ads captures people searching right now — leaks, replacements and storm work. Meta suits planned projects like full replacements, where financing offers and photos of completed roofs do the persuading. Most roofers belong on Google first; Meta is added when the job values justify it.
How do you handle storm-related demand?
Storms create short, sharp spikes in searches and in competition. Budgets are prepared in advance so they can be raised quickly when weather hits your area, and campaigns are split so storm-replacement work does not drain everyday repair coverage. When the spike ends, spend comes back down.
Do you track phone calls?
Yes. Calls are tracked per campaign and keyword, missed calls are flagged, and a call only counts as a conversion when it was answered and worth having.
Can you guarantee a cost per lead?
No. Nobody can honestly guarantee rankings, lead volume or a cost per lead. I commit to the work, the reasoning behind it and transparent reporting.
How much does it cost?
Paid advertising plans start at $399 per month, with ad spend paid directly to Google or Meta. The first 30-minute account and website review is free; a deeper paid audit starts at $299.

Next step

Get your account and website reviewed.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Get My Account & Website Review→

Starting price

$399/month

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