Reporting that survives
a hard question.
GA4, attribution, funnel analysis and reporting built so you can tell where revenue genuinely comes from.
- No clear answer to which channel drives revenue
- GA4 was migrated but never properly configured
- Funnel drop-off is invisible between steps
- Reporting takes hours to assemble manually each month
- Attribution windows and models were never agreed
What the work involves
GA4 configuration
Key events, conversions, audiences, channel groupings and cross-domain setup corrected against how the business actually operates.
Funnel analysis
Each step measured separately so the leak can be located instead of guessed at from a single conversion rate.
Attribution view
A defined model and window, plus a platform-versus-analytics reconciliation so the gap is understood rather than argued about.
Dashboards
Looker Studio or Power BI reporting that updates itself, showing spend, leads, cost per outcome and revenue in one place.
One measurement rebuild tracked 565K events and attributed $205K of revenue back to source.
Next step
Thirty minutes, no hard sell.
Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.