LiveLeadsLane

PPC management by a specialist,
not a large agency.

PPC management is not buying clicks. It is the weekly work of deciding which searches deserve your budget, which do not, and proving what each pound or dollar returned. I manage paid search accounts directly — Google Ads first, Microsoft Ads where it fits the market — as an independent specialist, not an agency with an account-manager layer.

Sound familiar?

Why paying for clicks is not the same as managing PPC.

Discuss My PPC Account→
  • Spend goes up every month but lead volume does not
  • Search terms show budget leaking into irrelevant queries
  • Nobody can say which campaigns produce customers, not just clicks
  • Conversion tracking is missing, broken or double counting
  • The agency sends reports full of impressions and clicks, not outcomes
  • Landing pages were never reviewed after the campaigns launched

What the work involves

What PPC management covers, week to week.

Account audit first

Every engagement starts with a review of structure, search terms, tracking and waste, so the plan is based on your account, not a template.

Campaign structure and budget management

Campaigns organised around intent, with budgets moved toward what produces qualified leads and away from what does not.

Search-term analysis

Weekly review of the actual queries triggering your ads, with negatives added and winners expanded — the single biggest lever in paid search.

Remarketing

Audiences of past visitors and converters built and used properly, so warm traffic is not treated like cold traffic.

Conversion tracking

GA4, Google Tag Manager and platform tags checked before spend scales, so optimisation is based on real leads and sales.

Landing-page review

Message match, forms and load speed checked on the pages your ads send people to, because the click is only half the cost.

Reporting you can read

Spend, leads and cost per qualified outcome in plain language, with the reasoning behind each change documented.

You get an account where every change has a reason on record, and reporting that answers the question owners actually ask: what did the money do?

This work usually sits alongside Google Ads management for B2B lead generation, conversion tracking and Google Tag Manager setup, attribution and analytics measurement for paid media and documented paid media results.

Who it is for

A good fit if this sounds like you.

  • US and UK businesses spending on paid search who want a specialist, not a large agency
  • Owners who suspect budget is leaking into irrelevant searches
  • Teams that have had clicks reported to them but never customers
  • Companies that want to talk to the person who actually runs the account

Proof

Documented results.

1.07K

conversions from a single Google Ads lead generation campaign, part of $508K in managed media spend across the documented portfolio.

Past results do not guarantee future performance.

Review the paid media case studies

Process

How the work runs.

  1. 01

    Review

    Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.

  2. 02

    Fix the foundations

    Tracking, conversion definitions and account structure are corrected first, so optimisation works from accurate data.

  3. 03

    Optimise

    Weekly changes to bids, budgets, queries, audiences and creative, each with a stated reason.

  4. 04

    Report

    Plain-language reporting tied to leads and pipeline, with a direct line to me.

FAQ

Common questions.

What is the difference between PPC management and just buying clicks?
Buying clicks is switching campaigns on. Management is the weekly work: search-term analysis, negative keywords, budget shifts, tracking checks and landing-page review, each change tied to a stated reason.
Which platforms do you manage?
Google Ads is the core of most paid search accounts. Microsoft Ads is added where the market justifies it, and paid social sits in separate Meta and LinkedIn services.
How is this different from hiring a PPC agency?
You work directly with the person making the changes. There is no account manager layer, no handover to a junior team and no waiting for a monthly call to ask why something happened.
Do you manage PPC for US and UK businesses?
Yes. The work is remote and the documented experience spans accounts in the GCC, India and international markets. Time zones are handled by agreeing a reporting and review cadence up front.
What does the engagement process look like?
A free 30-minute review of the account and tracking, a written scope and price, then the first month is spent fixing measurement and structure before scaling. No long contracts.
How do you manage budget?
Budgets follow evidence: spend moves toward campaigns and queries producing qualified leads, and away from what is not working, with every shift documented in the reporting.
Can you guarantee a cost per lead?
No. Nobody can honestly guarantee rankings, lead volume or a cost per lead. I commit to the work, the reasoning behind it and transparent reporting.
How much does PPC management cost?
Paid advertising plans start at $399 per month, with ad spend paid directly to the platforms.

Next step

Talk to the person who will run the account.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Discuss My PPC Account→

Starting price

$399/month

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