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A paid media audit of where the budget leaks.

An independent read on your Google, Meta or LinkedIn account before you commit to changing anything — or anyone.

Book a free 30-minute call See my past results

Free, 30 minutes, no obligation. I only need view access to look at your account.

Sound familiar?

When an independent ad account audit is worth it.

  • Performance dropped and nobody can explain why
  • You inherited an account you did not build
  • Your current agency's reporting does not match reality
  • You are about to increase budget and want a sanity check
  • You suspect tracking is wrong but cannot prove it

What the work involves

What the paid media audit examines.

Account and structure

Campaign structure, budgets, bidding, targeting, search terms and creative reviewed against what the account is meant to achieve.

Measurement

Conversion tracking, tag setup, deduplication, attribution settings and platform-versus-analytics discrepancies checked directly.

Funnel and pages

Landing pages, form behaviour and remarketing coverage assessed for the conversions leaking after the click.

Prioritised findings

A ranked list of what to fix first, with the reasoning — yours to keep whether or not we work together.

Read-only access is enough to start. The audit is a conversation, not a pitch deck.

This work usually sits alongside Google Ads management for B2B lead generation, GA4 and conversion tracking setup and attribution and analytics measurement for paid media.

Who it is for

A good fit if this sounds like you.

  • Businesses about to increase ad spend
  • Teams that inherited an account or are reviewing an agency
  • Anyone who suspects tracking or wasted spend

Proof

Documented results.

$508K

of media managed across 1,000+ campaigns on Google, Meta and LinkedIn, documented in the portfolio.

Past results do not guarantee future performance.

Review the paid media case studies

Process

How the work runs.

  1. Access

    Read-only access to the ad accounts and analytics.

  2. Review

    Structure, spend, queries, audiences, creative and tracking examined.

  3. Findings

    A prioritised list of fixes with the reasoning behind each.

  4. Walkthrough

    A call to go through the findings. You keep them either way.

FAQ

Common questions.

What does a PPC audit cover?
Account structure, search terms, bidding, budgets, audiences, creative, landing pages, conversion tracking and attribution settings.
How much does an audit cost?
The one-time audit is $125.
Do I have to hire you after the audit?
No. The findings are yours to use with any team.
Which platforms can you audit?
Google Ads, Meta Ads and LinkedIn Ads, plus the tracking behind them.

Next step

Book an independent account review.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Book an Account Review

Starting price

$125 one time

Guides on this topic

Related services

Get a straight answer on your ads, calls and website.

Book a free 30-minute call with me. I will look at your ads, tracking and website with you and tell you what I would fix first. No sales team, no obligation.

Book a free 30-minute call See the $125 written audit