LiveLeadsLane

HVAC Google Ads and lead generation
for US contractors.

HVAC search demand is seasonal, urgent and phone-driven: the first hot week of summer produces more leads in ten days than the previous two months combined, and most of those people call rather than fill in a form. I manage Google Ads and Meta Ads for US HVAC companies around those realities — service-area targeting, emergency searches separated from planned replacements, negative keywords that keep budget away from work you do not take, and call tracking that shows which campaigns actually made the phone ring. My documented case studies are from other industries, and I will not claim HVAC client results; what follows is the method.

Sound familiar?

Why HVAC ad budgets leak.

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  • Spend keeps rising in peak season but the phone does not ring more
  • Leads come from outside your service area, or for jobs you do not take
  • Emergency and after-hours searches are missed because budgets and ad schedules do not line up with who is on call
  • Calls are not tracked, so nobody can say which campaigns produced booked jobs
  • Tune-up and maintenance searches get billed like emergency replacements
  • The agency reports clicks and impressions, not booked jobs

What the work involves

What HVAC PPC management covers.

Emergency and planned searches, separated

“AC not cooling” at 9pm and “HVAC replacement financing” are different customers with different economics. Emergency, repair and replacement searches run as separate campaigns with their own budgets, ads and landing pages, so neither intent steals from the other.

Service-area and location targeting

Campaigns targeted to the cities and ZIP codes you actually serve, radius settings matched to drive time rather than a default circle, and location settings set to presence so you are not paying for people who merely mention the area.

Calls vs forms, measured separately

Most HVAC customers call. Click-to-call placement and call assets for emergency work, a short form for planned projects — each measured on its own, because a lead for a $120 service call and a lead for a $9,000 system replacement are not the same lead.

Negative keywords and search-term control

DIY searches, parts, careers and the neighbouring trades pruned from search terms weekly, so budget goes to people who need a contractor — not people researching their own repair.

Call tracking

Calls tracked per campaign, ad group and keyword, missed calls flagged, and a call counted as a conversion only when it was answered and worth having — so bidding learns from jobs, not from ringing phones.

Landing pages that match the search

Emergency searches land on a page built for calling; replacement searches on a page with financing, warranties and a form. Message match, click-to-call above the fold, load speed and form length reviewed before spend scales.

Seasonality and budget pacing

Budgets raised going into the cooling and heating peaks and paced through the shoulder months, using your historical call volume to decide when to spend hard and when to hold.

Reporting tied to booked jobs

Spend, calls, forms and cost per qualified lead in plain language — which services and searches produced work, what changed, and what happens next month.

You can see what each dollar of ad spend returned in calls you would actually take a job from — and the reasoning behind every change.

This work usually sits alongside Google Ads management for search demand, Meta Ads management for planned projects, call and form conversion tracking, week-to-week PPC management and Plumbing Google Ads and lead generation.

Who it is for

A good fit if this sounds like you.

  • US HVAC contractors who live on emergency calls and replacement jobs
  • Owner-operators tired of agencies reporting clicks instead of booked jobs
  • HVAC companies getting leads from outside their service area
  • Owners who cannot say which campaigns made the phone ring

Proof

Documented results.

$508K

of media managed across 1,000+ campaigns on Google, Meta and LinkedIn — the paid media and measurement discipline behind this service, documented in the portfolio. These results are from other industries; no HVAC client results are claimed.

Past results do not guarantee future performance.

Review the paid media case studies

Process

How the work runs.

  1. 01

    Review

    Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.

  2. 02

    Fix the foundations

    Tracking, conversion definitions and account structure are corrected first, so optimisation works from accurate data.

  3. 03

    Optimise

    Weekly changes to bids, budgets, queries, audiences and creative, each with a stated reason.

  4. 04

    Report

    Plain-language reporting tied to leads and pipeline, with a direct line to me.

FAQ

Common questions.

What does HVAC PPC management include?
An account audit, campaigns split between emergency, repair and replacement searches, service-area targeting, negative keyword control, call and form tracking, landing-page review and monthly reporting tied to booked jobs.
Do you have HVAC clients I can see?
No — the documented case studies on this site are from other industries, and I will not claim otherwise. What transfers is the method: separating emergency from replacement demand, call tracking, and validating every lead against the jobs you actually booked.
How much should an HVAC lead cost?
It depends on the service behind the lead and your job value. An emergency repair lead and a full system replacement lead have very different economics, so targets are set per campaign and optimised against them — not against the cheapest form fill.
Should HVAC companies use Google Ads or Facebook ads?
Google Ads captures people searching right now — especially emergency and replacement work. Meta suits planned projects like system replacements and financing offers, where visuals and offers do the persuading. Many contractors run both; the split depends on your services and budget.
Do you track phone calls?
Yes. Calls are tracked per campaign and keyword, missed calls are flagged, and a call only counts as a conversion when it was answered and worth having.
How do you handle seasonal demand?
Budgets are raised going into the cooling and heating peaks and paced down through the shoulder months. The account is structured so emergency campaigns can spend hard when demand spikes without draining the replacement campaigns.
Can you guarantee a cost per lead?
No. Nobody can honestly guarantee rankings, lead volume or a cost per lead. I commit to the work, the reasoning behind it and transparent reporting.
How much does it cost?
Paid advertising plans start at $399 per month, with ad spend paid directly to Google or Meta. The first 30-minute account and website review is free; a deeper paid audit starts at $299.

Next step

Get your account and website reviewed.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Get My Account & Website Review→

Starting price

$399/month

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