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LinkedIn Ads management for B2B pipeline.

B2B LinkedIn Ads management judged on pipeline, not cost per lead — because a cheap lead sales will not call is not a result.

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The short answer

LinkedIn Ads management for B2B lead generation, with tracking tied to CRM outcomes. LinkedIn is included in the Scale plan at $1,125 a month and available on request in Growth at $675 a month. Ad spend is paid to LinkedIn directly.

By

Sound familiar?

Where B2B LinkedIn Ads budgets usually leak.

  • Cost per lead is high and rising
  • Sales says the leads are not the right seniority or company size
  • Audiences overlap and compete against each other
  • No view of which campaign produced pipeline
  • Budget is spread thin across too many campaigns

What the work involves

What LinkedIn Ads management for pipeline involves.

Audience architecture

Targeting built around buying intent and firmographics, with prospecting and retargeting kept apart so learnings stay readable.

Lead capture

Lead gen forms and landing page routes tested against each other, with Insight Tag and lead events validated end to end.

CRM feedback

Leads reviewed by campaign in the CRM so quality — not just volume — drives where budget goes next.

Creative and offer

Messaging tested against the specific objection each segment has, rather than one generic ad for everyone.

A GCC events account recorded 74% lower cost per lead on its flagship InMail campaign, within $143K of managed LinkedIn media.

This work usually sits alongside LinkedIn Insight Tag and lead event tracking, pipeline attribution and analytics measurement and Meta Ads management and CAPI setup.

Who it is for

A good fit if this sounds like you.

  • B2B companies selling to defined job titles, industries or accounts
  • Teams whose LinkedIn cost per lead keeps rising
  • Sales-led businesses that need to see pipeline, not just leads

Proof

Documented results.

−74% cost per lead

on the flagship campaign of a GCC events LinkedIn programme, within $143K of managed LinkedIn media.

Past results do not guarantee future performance.

LinkedIn Campaign Manager: $143K managed spend, 118K clicks at 2.13% CTR
LinkedIn Campaign Manager: $143K managed spend, 118K clicks at 2.13% CTR
Review the paid media case studies

Process

How the work runs.

  1. Review

    Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.

  2. Fix the foundations

    Tracking, conversion definitions and account structure are corrected first, so optimisation works from accurate data.

  3. Optimise

    Weekly changes to bids, budgets, queries, audiences and creative, each with a stated reason.

  4. Report

    Plain-language reporting tied to leads and pipeline, with a direct line to me.

Guide

New to B2B lead generation?

Read B2B lead generation strategies for 15 strategies ranked by speed and cost, a starting mix by deal size, the metrics that matter, what it costs and a 90-day plan. For measuring leads through to revenue, see how to track Google Ads leads in a CRM and the CRM integration guide.

FAQ

Common questions.

Is LinkedIn Ads worth it for B2B?
It is often expensive per click but precise by role and company. It works best when deal values justify the cost and leads are tracked to CRM outcomes.
What does LinkedIn Ads management include?
Audience structure, lead gen forms or landing pages, Insight Tag and conversion setup, creative and message testing, and lead quality review.
Can you guarantee a lower cost per lead?
No. Nobody can honestly guarantee rankings, lead volume or a cost per lead. I commit to the work, the reasoning behind it and transparent reporting.
Do you use Lead Gen Forms or landing pages?
Either, depending on lead quality. Many accounts test both and keep what sales prefers.

Next step

Review your LinkedIn pipeline numbers with me.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Discuss My LinkedIn Campaigns

Starting price

$375/month

Guides on this topic

Related services

Get a straight answer on your ads, calls and website.

Book a free 30-minute call with me. I will look at your ads, tracking and website with you and tell you what I would fix first. No sales team, no obligation.

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