LiveLeadsLane

Dental Google Ads and lead generation
for US dental practices.

Dental search demand is high-intent, local and wildly uneven in value: “emergency dentist near me” at 9pm is someone choosing, not researching — while an Invisalign or implant consult can be worth fifty hygiene appointments. I manage Google Ads and Meta Ads for US dental practices around that reality: treatment searches separated into campaigns with their own budgets, catchment targeting matched to where your patients actually come from, call tracking that shows which campaigns filled the schedule, and remarketing for treatments people think about for weeks before booking. This is marketing and measurement work only — nothing here is clinical advice, and ad copy stays within platform advertising policies. My documented case studies are from other industries, and I will not claim dental client results; what follows is the method.

Sound familiar?

Why dental ad budgets leak.

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  • Spend keeps rising but new-patient bookings do not
  • Implant and Invisalign budgets get spent on checkup and hygiene searches
  • Leads come from outside your catchment, or for insurance plans and treatments you do not take
  • Calls are not tracked, so nobody can say which campaigns produced booked appointments
  • Failed form submissions and quick hang-ups are counted as new patients
  • The agency reports clicks and impressions, not appointments on the schedule

What the work involves

What dental PPC management covers.

High-intent treatment searches, separated

“Emergency dentist near me”, “dental implants cost”, “Invisalign” and a routine checkup are different patients with different economics. Emergency, restorative, cosmetic and hygiene searches run as separate campaigns with their own budgets, ads and landing pages — so a $70 hygiene lead never sets the cost target for an implant consult.

Location intent and catchment targeting

Most dental searches carry local intent. Campaigns are targeted to the cities and ZIP codes your patients actually come from, location settings set to presence so you are not paying for people who merely mention the area, and radius settings matched to how far patients realistically travel — not a default circle.

Lead quality and new-patient economics

A new patient's value depends entirely on the treatment behind the lead. Cost-per-lead targets are set per campaign against your treatment mix — emergency, restorative, cosmetic — so optimisation pushes toward patients worth acquiring, not the cheapest form fill. Insurance and treatment-preference questions in the form filter out patients you cannot help before they reach your front desk.

Call tracking

Most dental leads call, especially for emergencies. Calls are tracked per campaign, ad group and keyword, with a minimum-duration threshold so a 10-second wrong number does not count as a new patient — and a call counts as a conversion only when it was answered and worth having. Where your practice software supports it, booked appointments are fed back so bidding learns from the schedule, not the switchboard.

Landing pages that match the search

Emergency searches land on a call-first page with the phone number above the fold; implant and Invisalign searches on a consult page with financing options and a short form. Message match, load speed and form length reviewed before spend scales — and creative kept within platform advertising policies for health-related content.

Conversion tracking validated against reality

Calls, forms and appointment-request events validated end to end — spam filtered, duplicates removed, GA4 and Google Ads measuring the same definition of a new patient. Broken tracking is fixed before spend scales, because Smart Bidding optimises toward whatever signal it is given.

Remarketing for considered treatments

Nobody books implants or Invisalign on the first visit — these decisions take weeks. Audiences of past visitors are built and used properly, so people who read about a treatment see a reason to come back and book a consult, while emergency-visit traffic is not chased with cosmetic ads.

Reporting tied to booked appointments

Spend, calls, forms and cost per new patient in plain language — which treatments and searches produced appointments, what changed, and what happens next month.

You can see what each dollar of ad spend returned in patients you would actually want on the schedule — and the reasoning behind every change.

This work usually sits alongside Google Ads management for search demand, Meta Ads management for treatment demand, call and form conversion tracking, week-to-week PPC management and GA4 and attribution reporting.

Who it is for

A good fit if this sounds like you.

  • US dental practices paying for clicks that turn into checkup leads, not implant consults
  • Practice owners tired of agencies reporting clicks instead of booked appointments
  • Practices getting enquiries from outside their catchment, or for insurance plans they do not take
  • Office managers who cannot say which campaigns produced new patients

Proof

Documented results.

$508K

of media managed across 1,000+ campaigns on Google, Meta and LinkedIn — the paid media and measurement discipline behind this service, documented in the portfolio. These results are from other industries; no dental client results are claimed.

Past results do not guarantee future performance.

Review the paid media case studies

Process

How the work runs.

  1. 01

    Review

    Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.

  2. 02

    Fix the foundations

    Tracking, conversion definitions and account structure are corrected first, so optimisation works from accurate data.

  3. 03

    Optimise

    Weekly changes to bids, budgets, queries, audiences and creative, each with a stated reason.

  4. 04

    Report

    Plain-language reporting tied to leads and pipeline, with a direct line to me.

FAQ

Common questions.

What does dental PPC management include?
An account audit, campaigns split by treatment intent — emergency, restorative, cosmetic and hygiene — catchment targeting, negative keyword control, call and form tracking, landing-page review, remarketing for considered treatments and monthly reporting tied to booked appointments.
Do you have dental clients I can see?
No — the documented case studies on this site are from other industries, and I will not claim otherwise. What transfers is the method: separating treatment intents so budgets follow value, call tracking with sensible thresholds, and validating every lead against the appointments actually booked.
How much should a new dental patient lead cost?
It depends entirely on the treatment behind the lead. A hygiene or emergency lead converts quickly at a low value; an implant or Invisalign consult costs more per lead but is worth far more. Targets are set per campaign against your treatment mix — not against the cheapest form fill.
Should dentists use Google Ads or Facebook ads?
Google Ads captures people searching right now — emergency appointments, implants, Invisalign. Meta creates demand for considered treatments with concrete offers, where people were not searching yet. Many practices run both; emergency work belongs on Google first, while Meta suits offers like a free Invisalign scan.
Do you track phone calls?
Yes. Calls are tracked per campaign and keyword with a minimum-duration threshold, so a 10-second wrong number does not count as a new patient. A call only counts as a conversion when it was answered and worth having.
How do you handle advertising rules for health content?
Google and Meta restrict what health-related ads can say and show. Campaigns and creative are built to stay within those platform advertising policies from the start — the marketing is handled here; nothing on this site or in the campaigns is clinical advice.
Can you guarantee a cost per lead?
No. Nobody can honestly guarantee rankings, lead volume or a cost per lead. I commit to the work, the reasoning behind it and transparent reporting.
How much does it cost?
Paid advertising plans start at $399 per month, with ad spend paid directly to Google or Meta. The first 30-minute account and website review is free; a deeper paid audit starts at $299.

Next step

Get your account and website reviewed.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Get My Account & Website Review→

Starting price

$399/month

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