More leads will not help
if the tracking is wrong.
Google Tag Manager, GA4, Google Ads conversions, Meta Pixel and CAPI — implemented, deduplicated and tested.
- Conversions are missing, duplicated or firing on the wrong page
- Platform numbers and analytics numbers never reconcile
- Nobody knows which tags are still live in the container
- Consent changes broke measurement and nobody noticed
- Server-side events were never set up
What the work involves
Tracking audit
Every tag, trigger and event in the container documented, with the ones that are broken, duplicated or obsolete flagged first.
Implementation
A single event taxonomy implemented across GTM, GA4, Google Ads and Meta so each platform is measuring the same thing.
Server-side events
Meta Conversions API and enhanced conversions configured with correct deduplication and parameter coverage.
QA and documentation
Each event tested in preview and live, then handed over with documentation your team can actually maintain.
This can be a standalone project. You do not have to hand over your advertising to get the measurement fixed.
Next step
Thirty minutes, no hard sell.
Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.