Contact Book a call
Book a call
Menu

Conversion tracking setup you can actually trust.

Conversion tracking is not installing tags. It is making sure every lead, form submission and purchase is counted once, attributed to the right source, and matches your own records.

I set up and repair website conversion tracking across Google Ads, Meta, GA4 and Google Tag Manager — and I validate it against reality before calling it done.

Book a free 30-minute call See my past results

Free, 30 minutes, no obligation. I only need view access to look at your account.

The short answer

Conversion tracking shows which ads, keywords and pages produce calls, forms and booked jobs. Setup covers GA4, Google Tag Manager, Google Ads conversions, enhanced conversions, call tracking and the Meta Conversions API. Tracking Essentials is $375 one time, and the Full Measurement Stack is $495.

By

Sound familiar?

Signs your conversion tracking is wrong.

  • Conversions are missing, duplicated or firing on the wrong page
  • Platform numbers and analytics numbers never reconcile
  • Form submissions count as conversions even when they fail validation
  • Purchases are double counted across the Pixel and Conversions API
  • Attribution credits the wrong channel and budget follows it
  • Consent changes broke measurement and nobody noticed

What the work involves

What a conversion tracking setup covers.

Conversion tracking audit

Every tag, trigger and event in the container documented, with broken, duplicated or obsolete tracking flagged first.

Lead and form tracking

Form submissions, calls and lead events tracked only when they genuinely complete — not on button clicks or failed validation.

Purchase tracking

Transaction values, IDs and deduplication set up so revenue is counted once and matches your own records.

Google Ads and Meta conversion setup

Google Ads conversions and enhanced conversions, Meta Pixel and Conversions API — one event taxonomy so each platform measures the same thing.

Attribution review

How each platform claims credit explained, so reporting differences stop being a mystery and budget decisions use consistent definitions.

Validation and documentation

Every event tested in preview and live, compared against your real leads and orders, then handed over with documentation your team can maintain.

This can be a standalone project. You do not have to hand over your advertising to get the measurement fixed.

This work usually sits alongside GA4 setup and attribution reporting, Meta Conversions API (CAPI) setup, Google Ads management built on accurate conversions, PPC management that depends on this data and Google Tag Manager implementation and audits.

Who it is for

A good fit if this sounds like you.

  • Advertisers who do not trust their conversion numbers
  • Teams moving to GA4, server-side tagging or consent mode
  • Businesses with duplicated or missing conversions across platforms
  • Companies whose agencies report conversions that sales never saw

Proof

Documented results.

564,959 events

measured and $205,207 of revenue attributed back to source in a documented cross-channel measurement rebuild.

Past results do not guarantee future performance.

GA4 measurement: events reconciling with platform conversions
GA4 measurement: events reconciling with platform conversions
Review the paid media case studies

Process

How the work runs.

  1. Audit

    Every tag, trigger and conversion checked in Google Tag Manager, GA4 and the ad platforms.

  2. Plan

    A written event and conversion plan that matches how you actually get leads and sales.

  3. Build

    Google Tag Manager, GA4, Google Ads, Meta Pixel and Conversions API set up and deduplicated.

  4. Verify and document

    Test conversions compared against your own records, with documentation your team keeps.

Call tracking

Call tracking for businesses that sell by phone.

For home services, dental and many B2B companies, the phone call is the conversion. If calls are not tracked, Google Ads and GA4 only see a fraction of your real leads and bid accordingly.

  • Calls from ads, call extensions and your website tracked as conversions, with a minimum call length so short misdials do not count
  • Dynamic number insertion through a call tracking tool such as CallRail when you need to know which campaign or keyword produced the call
  • Qualified calls imported back into Google Ads, so bidding optimizes toward calls that became jobs
  • Clear advice on whether paid call tracking software is worth it for your volume, before you pay for it

Free resource

Check your tracking in ten minutes.

The free HVAC Google Ads tracking checklist has 20 checks for calls, forms and booked jobs, and works for any phone-driven trade. For the full picture on tracking calls, read call tracking for contractors. If your Google Ads account shows clicks but no conversions, read why Google Ads gets clicks but no conversions.

FAQ

Common questions.

What does conversion tracking setup include?
Google Tag Manager setup, GA4 events and key events, Google Ads and Meta conversions, consent handling, deduplication, validation against your own records and documentation.
What is a conversion tracking audit?
A review of every tag, trigger and conversion across your container, analytics and ad platforms. You get a written list of what is broken, duplicated or missing, and what to fix first.
Why do I see duplicate conversions?
Usually the same event firing from two places — for example the Pixel and Conversions API without shared event IDs, or a tag plus a platform import counting the same action. The fix is deduplication, not deleting data.
Why are conversions missing entirely?
Common causes: consent mode blocking tags, forms that do not fire events on real submissions, cross-domain journeys losing the session, or server-side events never set up.
Why do platforms report different conversion numbers?
Different attribution models, counting rules, consent and browser blocking. The goal is consistent definitions, not identical numbers.
Do you set up Google Tag Manager?
Yes. Both web containers and, where useful, server-side tagging.
Is conversion tracking a one-off project?
Usually a one-off build, then checks whenever the site, forms or platforms change.
How much does conversion tracking setup cost?
Tracking Essentials is $375 one time. It covers Google Analytics, Google Tag Manager, Google Ads conversions, and form and click-to-call tracking. Call tracking is +$65, Facebook Pixel and Conversions API is +$65, and the Full Measurement Stack is $495. A site with several domains or a CRM hand-off is quoted after a short call. The full list is on the pricing page.

Next step

Get your tracking checked in 30 minutes.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Fix My Tracking

Starting price

$375/month

Guides on this topic

Related services

Get a straight answer on your ads, calls and website.

Book a free 30-minute call with me. I will look at your ads, tracking and website with you and tell you what I would fix first. No sales team, no obligation.

Book a free 30-minute call See the $125 written audit