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Facebook and Instagram ads management, with Conversions API set up properly.

An independent Meta advertising consultant for Facebook and Instagram lead generation — campaign structure, creative testing and a Meta Conversions API (CAPI) implementation feeding server-side event data behind it all.

You work with the person in the account, not an agency account manager.

Book a free 30-minute call See my past results

Free, 30 minutes, no obligation. I only need view access to look at your account.

The short answer

Meta Ads (Facebook and Instagram) management focused on lead quality: clean conversion signals through the Pixel and Conversions API, tested creative, and lead forms compared with landing pages. It is included in paid ads plans from $375 a month, and ad spend is paid to Meta directly.

By

Sound familiar?

Why Meta Ads reporting stops adding up.

  • Ads Manager and GA4 report completely different numbers
  • The Pixel fires inconsistently or duplicates events
  • Conversions API was never implemented
  • Creative performance plateaued months ago
  • Lead volume is fine but lead quality is not
  • The agency optimises for cheap leads, not customers

What the work involves

What Facebook and Instagram Ads management covers.

Pixel and CAPI

Browser and server-side events deduplicated, parameters mapped, and event quality checked in Events Manager before scaling anything.

Campaign structure

Prospecting and retargeting separated, budgets consolidated, and learning phases respected instead of reset every week.

Audience strategy

Interest, lookalike and first-party audiences built and tested deliberately, with exclusions that stop prospecting from recycling existing customers.

Creative testing

A steady testing rhythm across hooks, formats and offers, with winners documented rather than guessed at.

Landing pages and lead forms

Instant forms and landing page routes tested against each other, with the pages behind the ads checked for message match and form behaviour.

Lead quality loop

Where a CRM exists, lead outcomes are fed back so campaigns optimise toward the leads that actually close.

Meta becomes a channel you can compare against everything else, because the events underneath it are correct.

This work usually sits alongside Meta Pixel, CAPI and GA4 conversion tracking setup, attribution reporting across Meta and Google, a dedicated Meta Conversions API setup and the documented Meta campaign results.

Who it is for

A good fit if this sounds like you.

  • US, UK, Canadian and European lead generation and event businesses advertising on Facebook and Instagram
  • Teams seeing cheap leads that sales cannot convert
  • Advertisers whose Meta reporting does not match the CRM
  • Companies comparing freelancers, consultants and agencies — and wanting one senior person in the account

Proof

Documented results.

$4.28

average cost per registration across four featured Meta campaigns, with a $3.26 best 30-day result, inside a 520-campaign account.

Past results do not guarantee future performance.

Meta Ads Manager: registration campaigns with cost-per-result reporting
Meta Ads Manager: registration campaigns with cost-per-result reporting
Review the paid media case studies

Process

How the work runs.

  1. Review

    Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.

  2. Fix the foundations

    Tracking, conversion definitions and account structure are corrected first, so optimisation works from accurate data.

  3. Optimise

    Weekly changes to bids, budgets, queries, audiences and creative, each with a stated reason.

  4. Report

    Plain-language reporting tied to leads and pipeline, with a direct line to me.

FAQ

Common questions.

What does Meta Ads management include?
Campaign structure, audience strategy, creative testing, lead form or landing page setup, Pixel and Conversions API checks, attribution review and monthly reporting.
How is this different from hiring a Meta Ads agency?
You work directly with the person making the changes. There is no account manager layer, no handover to a junior team and no waiting for a monthly call to ask why something happened.
Do you manage Facebook and Instagram ads for US, UK, Canadian and European businesses?
Yes. The work is remote and the documented experience spans accounts in the GCC, India and international markets. Time zones are handled by agreeing a reporting and review cadence up front.
What does the engagement process look like?
A free 30-minute review of the account and tracking, a written scope and price, then the first month is spent fixing measurement and structure before scaling. No long contracts.
How do you improve lead quality from Meta?
By tightening audiences and offers, testing instant forms against landing pages, and — where a CRM exists — feeding lead outcomes back so campaigns optimise toward leads that close, not just leads that submit.
Do you create the ad creative?
I write briefs and copy and decide what to test. Production design can come from your team or a designer you choose.
Can you guarantee lead quality from Meta?
No. Nobody can honestly guarantee rankings, lead volume or a cost per lead. I commit to the work, the reasoning behind it and transparent reporting.
Do I need the Conversions API?
For most lead generation accounts it improves the signal Meta optimises on. See the Meta Conversions API setup page for details.
How much does Meta Ads management cost?
Paid advertising plans start at $375 per month, with ad spend paid directly to Meta.

Next step

Talk through your Pixel and CAPI setup.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Fix My Meta Tracking

Starting price

$375/month

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Get a straight answer on your ads, calls and website.

Book a free 30-minute call with me. I will look at your ads, tracking and website with you and tell you what I would fix first. No sales team, no obligation.

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