The stack, and why
each part is there.

Tools are not the offer. These are simply the platforms I work in daily, grouped by what they are used for. AI supports research, analysis and workflow — it does not replace strategy.

04 /Modern marketing stack

AI-powered workflows.
Human-led decisions.

I use modern AI, analytics and automation tools to research faster, analyse deeper, build more efficient workflows and reduce repetitive marketing work — while keeping strategy, judgement and performance decisions human-led.

AI / Strategy
ChatGPTavailable
AnalysisCampaign ideationFunnel diagnosticsWorkflow planningResearchData interpretation
Claudeavailable
Long-form analysisStrategyDocumentationResearchComplex marketing tasks
Google Geminiavailable
ResearchMultimodal analysisGoogle ecosystem workflowsData interpretation
Perplexityavailable
Market researchCompetitor discoveryRapid researchSource discovery

Available within the workflow — not every project uses every tool.

Creative Technology
Canva AI / Magic Studioavailable
Ad creativeSocial assetsRapid variations
Adobe Fireflyavailable
AI-assisted creative developmentVisual generationConcept development
Runwayavailable
AI-assisted video workflowsCreative experimentation
CapCut AIavailable
Paid-social videoShort-form editingCreative variations

Complex studio production and professional filmmaking are not part of standard retainers.

Automation
n8navailable
Marketing workflowsAPI workflowsWebhooksLead operations
Makeavailable
Cross-platform automationWorkflow orchestration
Zapieravailable
Marketing automationLead workflowsApp integrations
Rapid Prototyping
Lovableavailable
Landing pagesRapid web prototypesCampaign experiencesMarketing experiments

AI accelerates the workflow.
Strategy still drives the outcome.

WORKFLOW 01
  1. RESEARCH
  2. STRATEGY
  3. CAMPAIGN
  4. MEASUREMENT
  5. OPTIMISATION
WORKFLOW 02
  1. ADS
  2. PIXEL / GTM / CAPI
  3. ANALYTICS
  4. ATTRIBUTION
  5. DECISION
WORKFLOW 03
  1. LEAD
  2. AUTOMATION
  3. CRM
  4. FOLLOW-UP
  5. CONVERSION
Google AdsMeta AdsLinkedIn AdsTikTok AdsReddit AdsDV360GA4GTMFirebaseMeta CAPILooker StudioPower BISQLPythonChatGPTClaudeGeminiPerplexityn8nMakeZapierLovableGoogle AdsMeta AdsLinkedIn AdsTikTok AdsReddit AdsDV360GA4GTMFirebaseMeta CAPILooker StudioPower BISQLPythonChatGPTClaudeGeminiPerplexityn8nMakeZapierLovable

Start here

Let's find out
what's leaking.

Bring your campaigns, tracking setup or growth problem. We'll use the call to understand what is working, what isn't and what the next step should be.

No sales team. You'll speak directly with Prakhar.

  • Media

    spend deployed

  • Tracking

    events captured

  • Attribution

    sources resolved

  • Conversion

    revenue matched

One measured outcome

Idle

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