The stack, and why
each part is there.
Tools are not the offer. These are simply the platforms I work in daily, grouped by what they are used for. AI supports research, analysis and workflow — it does not replace strategy.
04 /Modern marketing stack
AI-powered workflows.
Human-led decisions.
I use modern AI, analytics and automation tools to research faster, analyse deeper, build more efficient workflows and reduce repetitive marketing work — while keeping strategy, judgement and performance decisions human-led.
Available within the workflow — not every project uses every tool.
Complex studio production and professional filmmaking are not part of standard retainers.
AI accelerates the workflow.
Strategy still drives the outcome.
- RESEARCH
- STRATEGY
- CAMPAIGN
- MEASUREMENT
- OPTIMISATION
- ADS
- PIXEL / GTM / CAPI
- ANALYTICS
- ATTRIBUTION
- DECISION
- LEAD
- AUTOMATION
- CRM
- FOLLOW-UP
- CONVERSION
Start here
Let's find out
what's leaking.
Bring your campaigns, tracking setup or growth problem. We'll use the call to understand what is working, what isn't and what the next step should be.
No sales team. You'll speak directly with Prakhar.
Media
spend deployed
Tracking
events captured
Attribution
sources resolved
Conversion
revenue matched
One measured outcome
Idle
