The stack, and why each part is there.
Tools are not the offer; they are chosen to fit each client’s systems. These are simply the platforms I work in daily, grouped by what they are used for. AI supports research, analysis and workflow — it does not replace strategy.
Free, 30 minutes, no obligation. I only need view access to look at your account.
Modern marketing stack
AI-powered workflows.
Human-led decisions.
I use modern AI, analytics and automation tools to research faster, analyse deeper, build more efficient workflows and reduce repetitive marketing work — while keeping strategy, judgement and performance decisions human-led.
AI / Strategy
Analysis · Campaign ideation · Funnel diagnostics · Workflow planning · Research · Data interpretation
Long-form analysis · Strategy · Documentation · Research · Complex marketing tasks
Research · Multimodal analysis · Google ecosystem workflows · Data interpretation
Market research · Competitor discovery · Rapid research · Source discovery
Available within the workflow — not every project uses every tool.
Creative Technology
Ad creative · Social assets · Rapid variations
AI-assisted creative development · Visual generation · Concept development
AI-assisted video workflows · Creative experimentation
Paid-social video · Short-form editing · Creative variations
Complex studio production and professional filmmaking are not part of standard retainers.
Automation
Marketing workflows · API workflows · Webhooks · Lead operations
Cross-platform automation · Workflow orchestration
Marketing automation · Lead workflows · App integrations
SEO
Indexing · Search performance · Technical issues
Organic landing-page performance · Conversions from search
Tools are chosen per client; the plan matters more than the software.
Rapid Prototyping
Landing pages · Rapid web prototypes · Campaign experiences · Marketing experiments
AI accelerates the workflow.
Strategy still drives the outcome.
WORKFLOW 01
- RESEARCH
- STRATEGY
- CAMPAIGN
- MEASUREMENT
- OPTIMISATION
WORKFLOW 02
- ADS
- PIXEL / GTM / CAPI
- ANALYTICS
- ATTRIBUTION
- DECISION
WORKFLOW 03
- LEAD
- AUTOMATION
- CRM
- FOLLOW-UP
- CONVERSION
Google Ads · Meta Ads · LinkedIn Ads · TikTok Ads · Reddit Ads · DV360 · GA4 · GTM · Firebase · Meta CAPI · Looker Studio · Power BI · SQL · Python · ChatGPT · Claude · Gemini · Perplexity · n8n · Make · Zapier · Astro
