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Google Ads · Local SEO · Call tracking · Websites

Google Ads and local SEO for contractors, with every call tracked to the ad that rang it.

I'm Prakhar Kirsali. I run your ads, fix how you show up on Google and Maps, and set up call tracking, so you can see which ads and searches bring booked jobs and which only cost money. Plans start at $375 a month. No long contract. You own every account.

Book a free 30-minute call See prices
Prakhar Kirsali
  • 01 Google Maps
  • 02 Google Search
  • 03 AI answers

Free, 30 minutes, no obligation. I only need view access to look at your account.

Prakhar Kirsali, working remotely from India, calls in your morning. LiveLeadsLane is new, so my first five clients get founding rates. My earlier agency and in-house work covered $508K of ad spend across 1,000+ campaigns, mostly in the Gulf and India.

$375Google Ads management a month, plus the ad spend you pay Google
$399Local SEO from, a month (3-month start)
1 personMe. No team, no account manager, no sales rep
30 minFree first call, no obligation

Tools I work in every week

  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • Search Console
  • Google Maps
  • Meta Ads
  • LinkedIn Ads
  • Zapier
  • n8n
  • Make

Product names and logos belong to their owners. They are shown only to say which tools I use, and no partnership or endorsement is implied.

Services

What I do.

Pick one or combine them. Every price is published, and you own your ad accounts and website from day one.

See how a visitor becomes a booked job

01

Google Ads for contractors

  • Search ads and Local Services Ads
  • Calls and forms tracked to the ad
  • Weekly changes, monthly report in plain English
From $375 a month, plus ad spend →
02

Local SEO (Google Maps and search)

  • Google Business Profile, posts and reviews
  • A page for each service and town
  • Monthly report of calls and searches
From $399 a month, 3-month start →
03

Call tracking and missed-call follow-up

  • Call and form tracking
  • Missed-call text-back
  • Quote reminders
Tracking from $375, one time →
04

Facebook and Instagram ads

  • Lead ads and Messenger
  • Tested creative and copy
  • Results sent back to Facebook
From $375 a month, plus ad spend →
05

Websites that get calls

  • Fast, built for calls and quote requests
  • You own the domain
  • Free calculators and forms
From $625 one time →

What a tracked call looks like

  1. They find youSomeone searching taps your Google ad, your Google Maps listing, or the answer an AI assistant gives.
  2. The phone ringsThe call comes straight to you, whichever of those places they used.
  3. I log where it came fromThe call is tracked to its source, so a log row can read like this: Call from: Google Maps, HVAC repair page.
  4. The job gets bookedYou answer, you book it, and you can see which source earned the job.

What I fix

Does any of this
sound like
your ads?

In the ad accounts I audited in my earlier roles, the main problem was rarely the budget. It was the data: Google and Facebook were being told the wrong things, so every decision after that was a guess.

Book a free 30-minute call

Spend

  • You pay for clicks and the phone does not ring
  • Each lead costs more every month
  • Calls from people who wanted something you do not do
  • Clicks from searches that were never going to book

Tracking

  • You cannot tell which ad made the phone ring
  • The same lead is counted twice
  • Google Ads and Google Analytics show different numbers
  • Facebook is not getting your lead data

Structure

  • The account has grown messy and nobody knows why
  • Nobody follows up with people who already visited
  • Ads are never tested against each other

Funnel

  • Your website gets visits but few calls
  • Forms and click-to-call are not tracked

Results

Results from
my earlier roles.

These campaigns are from my earlier agency and in-house jobs, mostly events, fintech and B2B in the Gulf and India. None are contractor accounts, and I have no contractor case studies yet. Client names are withheld where they asked for it.

CASE 01 · GCC events — LinkedIn Ads

−74%

cost per lead

118K

clicks

2.13%

CTR

$143K

media managed

Client name withheld; market and channel shown.

Challenge
Lead costs were climbing and the sales team could not tell which campaigns produced real pipeline.
Approach
Rebuild the audience structure around buying intent, separate prospecting from retargeting, and tie every lead back to CRM outcomes before spending more.
Work
LinkedIn Ads restructure with audience layering, Insight Tag and lead-event validation, and a CRM-side review of lead quality by campaign.
Result
74% lower cost per lead on the flagship InMail campaign, within $143K of managed LinkedIn media.
CASE 02 · Event marketing — Meta Ads

$4.28

average registration cost

$3.26

best 30-day result

Client name withheld; market and channel shown.

Challenge
Recurring event cycles needed high registration volume without cost per lead drifting upward each round.
Approach
Treat creative as the main lever, keep a steady testing cadence, and make sure registrations were recorded reliably on both browser and server.
Work
Meta Ads creative testing at campaign scale, Pixel and Conversions API event coverage, registration validation before scaling budget.
Result
$4.28 average cost per registration across four featured campaigns, with a $3.26 best 30-day result inside a 520-campaign account.

Proof from live platforms

LinkedIn Campaign Manager showing 25 B2B campaigns and managed spend
LinkedIn Ads · $143K managed spend · 118K clicks · 2.13% CTR
Meta Ads Manager showing campaign registrations, cost per result and spend
Meta Ads · Registration campaigns with cost-per-result reporting
Google Ads account overview showing clicks, conversions, average CPC and spend
Google Ads · Managed MCC account · 181K clicks · 1.07K conversions · $0.33 CPC
Google Analytics event report showing event count and attributed revenue
GA4 Measurement · Jan–Jul 2026 · 564,959 events · $205,207 attributed revenue
Display and Video 360 advertiser dashboard showing budget pacing and delivery operations
Display & Video 360 · Programmatic delivery · budget pacing · advertiser operations

Screenshots are from my 2026 portfolio. Sensitive account details are blurred where needed.

See all case studies
Prakhar Kirsali, paid media and measurement specialist
Prakhar Kirsali · Founder, LiveLeadsLane

Who you work with

The person reviewing your account is the person doing the work.

In my earlier agency and in-house roles I managed paid ads and the tracking behind them for campaigns in the Gulf and India. LiveLeadsLane is new, and I am now taking on my first clients in the US, Canada, UK and Europe. That includes restructures, tracking repairs, creative testing and the uncomfortable work of proving why an ad platform and GA4 disagree.

There is no agency layer or junior hand-off. I audit the account, write the changes, check the tags and answer your questions directly.

Account review

Not sure what's wrong
with your ads?

On the free call I look at your account on screen and tell you what I would fix first. If you want it in writing, the written audit is $125, and the full amount is credited to your first month if you hire me within 30 days.

Not ready for a call? Send me your website through the contact form and I'll reply with the first thing I'd investigate.

The review looks at

  • Campaign structure
  • Search terms
  • Targeting
  • Creatives
  • Conversion tracking
  • Landing pages
  • Attribution
  • Remarketing
  • Budget allocation

How it works

Three steps.
No framework names.

Nothing gets rebuilt for the sake of rebuilding it. The first call costs you half an hour and there is no obligation attached to it.

  1. We talk

    Thirty minutes on the business, the numbers that matter and what the advertising is doing today.

  2. I audit

    I go through the campaigns, the tracking and the funnel, and come back with what I'd fix first and why.

  3. We improve

    Highest-impact problems first, measured properly, then we build on what the data supports.

Guides

Ideas and practical guides.

160+ free guides and calculators in plain English for contractors and local businesses.

Homeowner Guides Sewer line cleanout and sewer cleaning: what to know before the main line backs up 9 min read Google Ads Google Ads for Plumbers: Setup, Budget and Keywords That Matter 11 min read SEO Plumbing Marketing: A Plan That Fits a Small Shop 10 min read Google Ads Plumbing Advertising: Which Ads Pay Off and Which Waste Money 11 min read

See all guides →

FAQ

Questions answered
properly.

How much does conversion tracking setup cost?

Tracking Essentials is $375 one time. It covers Google Analytics, Google Tag Manager, Google Ads conversions, and form and click-to-call tracking. Call tracking is +$65, Facebook Pixel and Conversions API is +$65, and the Full Measurement Stack is $495. A site with several domains or a CRM hand-off is quoted after a short call. The full list is on the pricing page.

What's the difference between GA4 and Meta CAPI tracking?

GA4 is your analytics layer: it records what people did on the site so you can compare channels and funnels. Meta Conversions API (CAPI) is a server-side feed of conversion events to Meta so its optimisation and reporting still work when browser tracking is blocked. They answer different questions, and most accounts need both — with event IDs deduplicating browser and server events so nothing is double counted.

Do you manage the ad spend or just the tracking?

Either. You can hire me to run your ads end to end, or only to set up or repair your tracking while your current team keeps running the ads. You do not have to move your ads to get the tracking fixed.

How long until I see results from paid media?

Tracking fixes show up within days, because you can immediately see events reconciling between platforms. Media changes usually need two to four weeks for bidding to re-learn, and a full quarter before cost per qualified lead is a fair judgement. Anyone promising results in week one is guessing.

Do you work with businesses outside the US?

I work with businesses in the US, Canada, UK and Europe. LiveLeadsLane is new, so you would be one of my first clients, and I give first clients founding rates. The work is remote, and calls are in your morning.

What platforms do you manage?

Google Ads, Meta Ads, LinkedIn Ads and Microsoft Ads for media, plus TikTok, Reddit and DV360 where they fit. On the measurement side: Google Tag Manager, GA4, Google Ads conversions, Meta Pixel and CAPI, LinkedIn Insight Tag and Looker Studio reporting.

What happens during the first call?

Thirty minutes, no slide deck. We go through what you're running, what the numbers look like and where you think it's breaking. I'll tell you what I'd investigate first, even if that turns out to be something you can fix internally.

Book a strategy call →

Not sure what is wrong with your ads or your phone calls?

Book a free 30-minute call. I will look at your ads, tracking and website with you and tell you what I would fix first, whether or not you hire me.

Book a free 30-minute call

Prefer to write? Email me at marketing@liveleadslane.com and I will reply within one business day.