Contact Book a call
Book a call
Menu

Google Ads management services built around qualified leads.

An independent Google Ads consultant for B2B lead generation — Search, Performance Max, Demand Gen and remarketing, built on conversion tracking the bidding can actually trust.

You work with the person in the account, not an agency account manager.

Book a free 30-minute call See my past results

Free, 30 minutes, no obligation. I only need view access to look at your account.

The short answer

Google Ads management for US, UK, Canadian and European service and B2B businesses: campaign build or clean-up, weekly optimisation, call and form tracking and monthly reporting, built around booked jobs rather than clicks. Management starts at $375 a month plus ad spend, which you pay Google directly. At least $1,500 a month per platform is recommended.

By

Sound familiar?

Why US, UK, Canadian and European teams look for a new Google Ads manager.

  • Spend keeps rising while conversions stay flat
  • Search terms are pulling irrelevant traffic
  • Performance Max is a black box nobody can explain
  • Conversions are counted twice, or not at all
  • The agency reports activity, not outcomes
  • The account has grown into hundreds of unused campaigns

What the work involves

What Google PPC management covers, week to week.

Account audit and restructure

Every engagement starts with a read of the account. Campaign, ad group and keyword structure is then rebuilt around how the business actually sells — not around how the account grew over time.

Conversion inputs

Primary conversions, enhanced conversions and offline imports set up so Smart Bidding optimises toward revenue, not form loads.

Search term control

Ongoing negative keyword work, match type discipline and query review so budget stops funding the wrong intent.

Landing-page review

The pages behind the ads are checked for message match, form behaviour and load speed — because a correct click wasted on a weak page is still wasted budget.

Budget reallocation

Spend moved toward the campaigns, geographies and devices that produce qualified outcomes, reviewed on a fixed cadence.

Reporting you can read

Monthly reporting in plain language — spend, leads, cost per qualified outcome and what changed — with the reasoning behind every decision.

You get a clean account, honest reporting and a direct line to the person making the changes.

This work usually sits alongside conversion tracking and Google Tag Manager setup, attribution and analytics measurement for paid media, an independent Google Ads account audit and managed SEO for the searches ads do not cover.

Who it is for

A good fit if this sounds like you.

  • US, UK, Canadian and European B2B or lead generation businesses already spending on Google Ads
  • Teams whose account grew messy under several managers or agencies
  • Companies looking for a Google Ads agency alternative — one senior person, not a rotating account team
  • Businesses that want to talk to the person who actually runs the account

Proof

Documented results.

1.07K conversions

from 181K clicks at a $0.33 average CPC in a documented multi-account Google Ads engagement.

Past results do not guarantee future performance.

Google Ads account overview: 181K clicks, 1.07K conversions at $0.33 average CPC
Google Ads account overview: 181K clicks, 1.07K conversions at $0.33 average CPC
Review the paid media case studies

Process

How the work runs.

  1. Review

    Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.

  2. Fix the foundations

    Tracking, conversion definitions and account structure are corrected first, so optimisation works from accurate data.

  3. Optimise

    Weekly changes to bids, budgets, queries, audiences and creative, each with a stated reason.

  4. Report

    Plain-language reporting tied to leads and pipeline, with a direct line to me.

New accounts

Google Ads account setup, done right the first time.

Starting from scratch is the cheapest moment to get the foundations right. A new Google Ads account setup covers:

  • Account and billing structure you own, linked to GA4, Search Console and Google Tag Manager
  • Conversion tracking for forms, calls and bookings before any money is spent, with enhanced conversions where possible
  • Campaigns built from keyword research on buying-intent searches, with negative keywords from day one
  • Location targeting matched to where you actually work, in the US or Canada
  • Ads and extensions written for each service, plus a landing-page review

Already running ads? Start with a Google Ads audit instead. Want to know what to budget? Read how much Google Ads management costs.

FAQ

Common questions.

What does Google Ads management include?
Account audit and restructure, keyword and search term management, bidding and budget control, ad copy testing, landing-page review, conversion tracking checks and monthly reporting.
How is this different from hiring a Google Ads agency?
You work directly with the person making the changes. There is no account manager layer, no handover to a junior team and no waiting for a monthly call to ask why something happened.
Do you manage Google Ads for US, UK, Canadian and European businesses?
Yes. The work is remote and the documented experience spans accounts in the GCC, India and international markets. Time zones are handled by agreeing a reporting and review cadence up front.
Do you need access to my existing account?
Yes. You keep ownership of the account; I work in it as a user. Read-only access is enough for the initial review.
What does the engagement process look like?
A free 30-minute review of the account, a written scope and price, then the first month is spent fixing tracking and structure before optimisation begins. No long contracts.
Can you guarantee more leads from Google Ads?
No. Nobody can honestly guarantee rankings, lead volume or a cost per lead. I commit to the work, the reasoning behind it and transparent reporting.
How much does Google Ads management cost?
Paid advertising plans start at $375 per month, with ad spend paid directly to Google. Published plans are on the pricing page.
Do you work with Performance Max?
Yes, where it suits the business and the conversion data is reliable enough to guide it.

Next step

Talk to the person who will run the account.

Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.

Review My Google Ads Account

Starting price

$375/month

Guides on this topic

Related services

Get a straight answer on your ads, calls and website.

Book a free 30-minute call with me. I will look at your ads, tracking and website with you and tell you what I would fix first. No sales team, no obligation.

Book a free 30-minute call See the $125 written audit