Meta lead-form campaigns for a university and a distributor in India
Historical case study: Meta lead-form campaigns in India — 1,977 leads from four campaigns, from ₹19.86 per lead for university admissions to ₹167.60 for PhD enquiries.
- Business type
- Private university and a PC-component distributor
- Market
- India
- Platforms
- Meta Ads (Facebook and Instagram lead forms)
- Time period
- December 2021 to January 2025
Objective
Generate enquiries through Meta lead forms for university programmes and for a distributor.
Starting situation
The portfolio documents the campaigns and their results, not a prior baseline, so no starting-point metrics are claimed.
Strategy
- —Use native lead forms to reduce friction for enquiries.
- —Run separate campaigns per audience and programme so cost per lead could be compared honestly.
Implementation
- —Lead-form campaigns for the university (general admissions and PhD) and for the distributor.
- —Part of more than 2,000 Meta ad sets run across four ad accounts.
Measurement setup
- —Leads and cost per lead reported per campaign in Meta Ads Manager.
Campaign changes
- —Programmes with very different lead values kept in separate campaigns rather than blended.
Results
Historical results for December 2021 to January 2025.
- 611
- university leads at ₹19.86 each
- 922
- distributor leads at ₹62.91 each
- 353
- PhD programme leads at ₹167.60 each
- 91
- distributor leads at ₹149.12 each (May 2024 campaign)
Source: Meta Ads Manager, campaign results, INR.
Limitations and context
- —These are form leads; enrolments and sales are not documented.
- —Cost per lead depends heavily on audience — PhD enquiries cost over eight times general admissions.
- —Client names withheld on this site.
Past results do not guarantee future performance.
Lessons
- —Never judge a niche programme against a broad one on cost per lead alone.
- —Lead forms produce volume; qualifying those leads needs CRM feedback.
Services used
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