Meta app-install campaigns for a fintech app in the UAE and Bahrain

Grow app installs at low cost, and reach people further down the funnel who add payment details.

The app needed install volume at under a dollar each, plus users who went beyond installing to add payment details.

• —Run influencer and prospecting install campaigns for volume.
• —Run a separate deeper-funnel campaign optimised for adding payment details.

• —Three install campaigns plus one payment-details campaign on Meta.
• —App-install growth owned end to end.

• —Install and payment-details events reported in Meta Ads Manager per campaign.

• —Install campaigns compared on cost per install; deeper-funnel campaign judged on cost per payment-details user.

Historical results for 15 June–14 July 2026 (30 days).

47,342

installs from three install campaigns

$0.58

cost per install, cheapest campaign (MENAT finance-app average: $0.76)

2,243

people added payment details, $14.56 each

163M

impressions across the top five campaigns

Source: Meta Ads Manager, last 30 days (15 June–14 July 2026). Benchmark: Adjust, 2025.

• —$0.58 is the best campaign, not the blended cost per install.
• —A 30-day window; it does not show long-term retention or revenue.
• —Client name withheld on this site for confidentiality.

Past results do not guarantee future performance.

• —Optimise separate campaigns to separate goals — cheap installs and committed users are different audiences.

• Meta Ads management
• GA4 and analytics
• Conversion tracking

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