Google Ads restructure and conversion tracking rebuild
Historical case study: consolidating parallel Google Ads accounts and rebuilding conversion tracking — 1.07K conversions from 181K clicks at $0.33 average CPC.
- Business type
- Multi-account advertiser
- Market
- Not disclosed
- Platforms
- Google Ads
- Time period
- Historical account data; the exact date range is not published
Objective
Give bidding clean conversion data and a shared view of pacing across accounts.
Starting situation
Several accounts ran in parallel with duplicated conversions and no shared view of pacing or performance.
Strategy
- —Consolidate account structure.
- —Rebuild conversion tracking so bidding had clean inputs.
- —Reallocate budget toward what converted.
Implementation
- —Search campaign restructure across accounts.
- —Conversion tracking rebuild with enhanced conversions.
Measurement setup
- —Duplicate conversion actions removed; enhanced conversions configured.
- —Unified pacing view across accounts.
Campaign changes
- —Budget moved toward converting campaigns once conversion data was clean.
Results
Historical results for Historical account data; the exact date range is not published.
- 1.07K
- conversions
- 181K
- clicks
- $0.33
- average CPC
Source: Google Ads, platform-reported.
Limitations and context
- —Conversions are as counted by Google Ads; revenue per conversion is not shown.
- —Low CPCs reflect the market and categories; US or UK costs will be higher.
- —Client name withheld on this site for confidentiality.
Past results do not guarantee future performance.
Lessons
- —Duplicated conversions mislead automated bidding — fix tracking before optimising.
Services used
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