Google Search, Shopping and Performance Max for PC hardware brands in India
Historical case study: Google Ads for gaming PC and component brands in India — 4.32M clicks on ₹9.21M spend, 15.88% brand search CTR, Shopping at ₹0.67 a click.
- Business type
- Gaming PC builder and PC component sellers (ecommerce)
- Market
- India
- Platforms
- Google Ads — Search, Shopping, Performance Max, Display, YouTube, App, Demand Gen
- Time period
- Account totals up to January 2025 (all-time account data); individual search figures from August 2023 to February 2024
Objective
Drive traffic and sales for gaming PCs, workstations and components, including launch pushes for new AMD, Intel, NVIDIA and INNO3D product lines.
Starting situation
The portfolio documents the brief and the work rather than a before-and-after baseline, so no starting-point metrics are claimed here.
Strategy
- —Protect and harvest brand demand with dedicated brand search.
- —Capture category and competitor searches separately from brand.
- —Use Shopping and Performance Max for product-level demand, and launch campaigns for new product lines.
Implementation
- —247 campaigns across two accounts: brand, competitor and generic search, Shopping, Display, YouTube, Performance Max, App and Demand Gen.
- —Call extensions on the brand campaign.
Measurement setup
- —Google Ads conversion and call reporting; app campaign conversions tracked in-platform.
Campaign changes
- —Launch campaigns added around new AMD, Intel, NVIDIA and INNO3D product lines.
- —Search split into brand, competitor and generic campaigns so each was judged on its own CTR and cost.
Results
Historical results for Account totals up to January 2025 (all-time account data); individual search figures from August 2023 to February 2024.
- 4.32M
- clicks on ₹9.21M spend (about $110K at ₹83.5/$) across two accounts
- 670,962
- brand search clicks at 15.88% CTR and ₹1.94 a click
- 13,191
- app campaign conversions at ₹8.63 each
- 47.8M
- Shopping impressions at ₹0.67 a click; 859 calls from brand call extensions
Source: Google Ads, all-time account data, INR. US search CTR benchmark 6.64% (LocaliQ, 2026).
Limitations and context
- —Revenue and return on ad spend are not documented, so none is claimed.
- —Brand search CTR is naturally high; it reflects existing brand demand, not only campaign work.
- —India click costs are far below US or UK levels.
- —Client names withheld on this site.
Past results do not guarantee future performance.
Lessons
- —Separate brand, competitor and generic search — blended, brand flatters the whole account.
- —Product launches need their own campaigns and budgets.
Services used
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