Meta sales campaign with influencer video for a D2C fashion label

Sell a winter collection through Instagram and Facebook.

The portfolio documents the campaign rather than a prior baseline, so no starting-point metrics are claimed.

• —Use carousel and influencer video creative across Feed and Stories.
• —Judge video on retention (hook and hold rate), not on views.

• —Sales campaign optimised for website and in-app purchases.
• —18-second influencer video plus carousel creative; the account held 242 ad sets.

• —Purchases (website and in-app) and video retention reported in Meta Ads Manager.

• —Creative assessed on retention data: 65% of viewers dropped before three seconds, so the opening second was treated as the ad.

Historical results for Campaign ended January 2025.

116

purchases, website and in-app

₹854

per purchase on ₹99K spend

47,269

influencer video plays

11.48%

hold rate, with a 35% hook rate

Source: Meta Ads Manager, campaign and video performance, INR.

• —Order value and return on ad spend are not documented, so profitability is not claimed.
• —A single seasonal campaign; small purchase volume.
• —Client name withheld on this site.

Past results do not guarantee future performance.

• —Hook rate shows whether creative earns attention; views alone do not.

• Meta Ads management
• Meta Conversions API setup

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