B2B lead generation guides
Long sales cycles break platform optimisation unless CRM outcomes flow back. These guides cover pipeline-based measurement and B2B campaigns.
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Articles · 4
Updated Oct 7, 2026 · 12 min read
How to Track Leads from Google Ads into a CRM (Click to Closed-Won)
Most businesses know how many clicks Google Ads sent and how many deals closed last quarter — but cannot connect the two. Here is the plumbing that connects them.
Updated Oct 7, 2026 · 8 min read
Offline Conversion Imports for B2B: Sending CRM Pipeline Back to Google and LinkedIn Ads
If the ad platforms only see form fills, they will find you more form fills. Offline conversion imports show them which leads became pipeline.
Updated Sep 18, 2026 · 7 min read
Google Ads for SaaS: How to Reduce CAC and Generate More Trials & Demos
SaaS PPC gets expensive when the account optimises for signups. Here is how to structure campaigns around qualified pipeline and cut CAC.
Updated Sep 18, 2026 · 6 min read
Google Ads for Construction Companies: Complete PPC Strategy
Construction leads take months to close, so the account has to be measured on pipeline rather than form fills. Here is how to structure it.
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