Meta Conversions API guides
How the Meta Pixel and Conversions API work together, how to deduplicate events, and what to check when Meta stops seeing conversions.
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Articles · 3
Updated Oct 7, 2026 · 11 min read
Meta Pixel vs Meta Conversions API: What Each Does and How They Work Together
Browser versus server events explained plainly: what each side captures, how event matching and deduplication work, where tracking breaks down, and when CAPI is genuinely worth the build.
Updated Sep 18, 2026 · 11 min read
Meta Conversions API Setup: Complete 2026 Guide
Integration options compared, event IDs and deduplication, hashed parameters, the test events tool and what to monitor after launch.
Updated Sep 18, 2026 · 7 min read
Meta Pixel Not Tracking Conversions? Complete Troubleshooting Guide
A pixel that fires but records nothing usually has one of eight causes. Work through them in this order and you will find it.
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