Google Tag Manager guides
A tidy Google Tag Manager container starts with a written event plan. These guides cover the data layer, naming, triggers and debugging.
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Articles · 2
Updated Oct 7, 2026 · 8 min read
Google Tag Manager Data Layer: How to Write an Event Plan Before You Build
Messy GTM containers usually come from building tags before deciding what to measure. A one-page event plan fixes that.
Updated Oct 7, 2026 · 13 min read
Google Tag Manager Audit: 20 Checks Before You Trust Your Data
GTM containers rot quietly: dead tags, duplicate firing, variables scraping the DOM, consent never actually enforced. Here's the 20-check audit I run before trusting any container's data.
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