Conversion tracking guides
If the platforms learn from wrong numbers, every bidding decision inherits the error. These guides cover counting conversions accurately and validating them.
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Articles · 4
Updated Sep 18, 2026 · 6 min read
Why Most Conversion Tracking Is Broken (And What It's Costing Your Ad Spend)
Duplicate conversions, missing server-side events and default attribution windows do not just distort reports — they teach the bidding algorithms to buy the wrong traffic. Here is what usually breaks, and what it costs.
Updated Sep 18, 2026 · 11 min read
Google Ads Conversion Tracking: Complete Setup Guide
Tag setup, count settings, enhanced conversions, call tracking and offline imports — a complete, verifiable Google Ads conversion tracking build.
Updated Sep 18, 2026 · 7 min read
Google Ads Enhanced Conversions: What They Are & How to Set Them Up
Enhanced conversions recover conversions cookies lose by sending hashed first-party data. Here is the setup, including the GTM part people get wrong.
Updated Sep 18, 2026 · 8 min read
Server-Side Tracking Explained: GA4, Google Ads & Meta CAPI Guide [2026]
Server-side tracking moves data collection off the browser. Here is what it fixes, what it costs, and how to tell whether it is worth it for you.
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