GA4 guides
Google Analytics 4 set up around business outcomes: which actions to mark as key events, how they reach Google Ads, and how to keep reports trustworthy.
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Articles · 4
Updated Oct 7, 2026 · 12 min read
GA4 Conversion Tracking Setup: Complete Guide for Lead Generation
A lead-generation GA4 setup fails in predictable ways: forms that fire unreliably, calls nobody tracked, key events that don't match what sales counts as a lead. This is the full setup, in build order.
Updated Oct 7, 2026 · 7 min read
GA4 Key Events: What to Mark, What Not to, and How They Reach Google Ads
GA4 lets you mark any event as a key event. Marking too many is the fastest way to make your reports and your Google Ads bidding meaningless.
Updated Sep 18, 2026 · 10 min read
GA4 + Google Tag Manager Conversion Tracking: Complete Guide
Data layer events, key event configuration, cross-domain setup, consent mode and debugging — GA4 tracking through GTM, done once and done properly.
Updated Oct 7, 2026 · 10 min read
Why Google Ads Conversions Don't Match GA4 (And When It's a Problem)
Google Ads and GA4 will never report identical conversion numbers. Here's why the gap exists, how much of it is normal, and how to tell an expected difference from a tracking fault.
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