HVAC Google Ads tracking checklist: 20 checks before you spend another dollar.
If your Google Ads cannot tell you which calls became booked jobs, you are bidding blind. Use this free checklist to find the gaps in your HVAC tracking, tick what is already in place and get a score at the end.
It takes about ten minutes, and the same checks apply to plumbers, roofers and electricians.
Free, 30 minutes, no obligation. I only need view access to look at your account.
0 of 20 checks in place
Tick each check that is already true for your account. Your progress is saved in this browser only.
1. Phone calls
2. Forms, texts and bookings
3. Google Ads setup
4. Google Analytics and Tag Manager
5. Closing the loop
Want help closing the gaps?
Book a free tracking review and I will go through your account with you.
Why it matters
What the checks protect you from.
- Paying for clicks that never turn into calls, because nobody can see which keywords ring the phone
- Optimising toward junk leads, because spam forms and hang-ups are counted as conversions
- Missing the cheapest improvement: answering the calls you already get
- Reports that show cost per click when the question is cost per booked job
Go deeper
How to fix what you find.
Call tracking for contractors
How tracking numbers work, what they cost and how to set them up.
Google Ads conversion tracking setup
Conversion actions, values and enhanced conversions, step by step.
Conversion tracking service
Have it set up and checked for you. Tracking Essentials is $375.
Running HVAC campaigns? See HVAC Google Ads and HVAC SEO.
Proof
What I can and cannot show you.
The case studies on this site come from my previous roles, on events, fintech, education and e-commerce accounts in the Gulf and India, not from HVAC companies. What carries over is the method: tracking first, then structure, then steady weekly work measured on tracked calls and booked jobs.
$508K
media managed in previous roles
1,000+
campaigns run
564,959
events tracked in one GA4 rebuild
FAQ
