Google Ads management for electrical contractors.
Weekly management of Search and Local Services Ads for electricians, covering repair calls and the larger panel, EV charger and rewiring jobs, with calls tied back to the ad. From $375 a month, plus ad spend you pay Google directly.
Free, 30 minutes, no obligation. I only need view access to look at your account.
The short answer
Google Ads and Local Services Ads management for electricians: repair, panel, EV charger and rewiring campaigns, search-term control and call tracking. Management starts at $375 a month plus ad spend, which you pay Google directly, and at least $1,500 a month per platform is recommended. Results are not guaranteed.
Sound familiar?
Small repairs fill the phone, big jobs fill the schedule.
- Cheap repair clicks use up the budget before the larger jobs get any.
- Searches for jobs, apprenticeships and DIY wiring are paid for like real enquiries.
- EV charger and panel searches need different pages than a repair call does.
- Licence rules differ by state and province, and ad claims have to match them.
- Nobody can tell which ads produced paid work.
Free, no obligation
Tell me about your business
Tell me what you need and I will reply within one business day.
What the work covers
What I manage each week.
Repair and emergency campaigns
Power-out, breaker and outlet searches, with ad schedules that match when calls are answered.
Project campaigns
Panel upgrades, EV chargers, generators and rewiring, with landing pages written for larger decisions.
Search-term control
Weekly negatives for jobs, courses, DIY and wrong-trade searches.
Local Services Ads
Set-up and upkeep where Google offers electricians in your area, with screening and reviews. See Local Services Ads.
Call and form tracking
Every call and form tied to the ad, so budget follows booked work.
Licence-safe claims
Ad and page wording that follows the licence and advertising rules where you work, which you confirm with your regulator.
Campaigns
The jobs the campaigns are built around.
Repairs and emergency calls
Frequent and urgent. Keep the click cost in line with the ticket.
Panel and service upgrades
Larger, planned jobs with a quote step.
EV charger installs
Growing searches, often tied to incentives that change, so claims are checked before they run.
Generators and rewiring
Fewer, larger jobs that deserve their own campaign and page.
Pricing
What the management costs.
Management starts at $375 a month for one channel. The right plan depends on how many platforms you run and your monthly ad spend.
Ad spend is separate and goes straight from your card to Google. Full details, including the founding-client offer, are on the pricing page.
| Plan | Price | What it is for |
|---|---|---|
| Starter | $375/mo | One channel, ad spend up to $3k/mo |
| Growth | $675/mo | Two channels, ad spend up to $7.5k/mo |
| Scale | $1,125/mo | Up to three channels, ad spend up to $15k/mo |
I recommend at least $1,500 a month in ad spend per platform. Below that, campaigns rarely collect enough data to improve, and Local Services Ads or your Google Business Profile are a better first step.
The first 90 days
What working together looks like for electrical contractors.
Days 1 to 14: audit and tracking
I read the account, set up call and form tracking, agree what a lead is and launch within 14 days of access.
Days 15 to 45: tighten
Search terms, negatives and budgets are adjusted weekly against calls and quotes.
Days 46 to 90: grow what books jobs
Budget moves toward the jobs that pay best, and weak campaigns are cut.
Related: electrician SEO, the Google Ads for electricians guide and electrician marketing.
What I promise
The work, not the lead count.
Lead volume depends on your market, season, budget and how fast you answer the phone, so I do not promise a number of leads, a cost per lead or a ranking. What I do promise is in writing: your campaigns go live within 14 days of you granting access and approving the plan, or the first month's management fee is waived (waiting on Google's own checks or on access from you does not count toward the 14 days), and you can ask for a refund of the fees you paid me in the first 30 days. You own the ad account, the analytics and the website from day one.
Process
How the work runs.
Review
Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.
Fix the foundations
Tracking, consent, conversion definitions and account structure are corrected first, so optimisation works from accurate data.
Optimise
Weekly changes to campaigns, budgets, pages and creative, each with a stated reason.
Report
Plain-language reporting tied to leads and pipeline, with a direct line to me.
Free, no obligation
Ready to talk? Send your details
Tell me what you need and I will reply within one business day.
FAQ
