Google Ads management for dental practices.
Weekly management of Google Ads for dental practices, with ad copy written to your regulator's rules and tracking that does not send patient information to ad platforms. From $375 a month, plus ad spend you pay Google directly.
Free, 30 minutes, no obligation. I only need view access to look at your account.
The short answer
Google Ads management for dental practices: new-patient and treatment campaigns, regulator-aware ad copy and privacy-safe tracking. Management starts at $375 a month plus ad spend, which you pay Google directly, and at least $1,500 a month per platform is recommended. Results are not guaranteed.
Sound familiar?
New patients are the goal, and the rules are strict.
- Ads promise too much, or too little, because nobody checked the regulator's advertising guidelines.
- Clicks come from people looking for jobs, dental school or the wrong treatment.
- A new clinic needs patients before the chairs are full, but has no history in Google.
- Tracking tools may collect more patient data than you realise.
- Reports show clicks, not new-patient bookings.
Free, no obligation
Tell me about your business
Tell me what you need and I will reply within one business day.
What the work covers
What I manage each week.
New-patient campaigns
General and family dentistry searches, built around booking an appointment.
Treatment campaigns
Implants, aligners, cosmetic and emergency care, each with its own ads and page.
Search-term control
Weekly negatives for jobs, courses, wrong-area and out-of-scope searches.
Regulator-aware copy
Ads written to the advertising guidelines of your provincial or state regulator, which you confirm before launch.
Privacy-safe tracking
Tracking set up to count bookings and calls without sending health information to ad platforms. Rules differ by region, so confirm with your own advisers.
Call and booking tracking
Calls, forms and online bookings tied to the ad, so you can see cost per new patient booked.
Campaigns
The patients the campaigns are built around.
New patients
The steady base. Local searches with a clear booking path.
Emergency dentistry
Urgent and high intent. Only worth the click if the line is answered.
Implants and aligners
Larger treatments and a longer decision, with strict wording rules in many places.
Cosmetic and family
Searches with a research step. Pages that show the team and the process help.
Pricing
What the management costs.
Management starts at $375 a month for one channel. The right plan depends on how many platforms you run and your monthly ad spend.
Ad spend is separate and goes straight from your card to Google. Full details, including the founding-client offer, are on the pricing page.
| Plan | Price | What it is for |
|---|---|---|
| Starter | $375/mo | One channel, ad spend up to $3k/mo |
| Growth | $675/mo | Two channels, ad spend up to $7.5k/mo |
| Scale | $1,125/mo | Up to three channels, ad spend up to $15k/mo |
I recommend at least $1,500 a month in ad spend per platform. Below that, campaigns rarely collect enough data to improve, and Local Services Ads or your Google Business Profile are a better first step.
The first 90 days
What working together looks like for dental practices.
Days 1 to 14: audit, tracking and rules
I read the account, agree which claims and tracking are allowed, set up booking and call tracking and launch within 14 days of access.
Days 15 to 45: tighten
Search terms, ads and landing pages are adjusted weekly against bookings.
Days 46 to 90: grow what books patients
Budget moves toward the treatments and areas that produce booked appointments.
Related: dental SEO, dental marketing and a paid media audit. This is general information about advertising, not legal advice.
What I promise
The work, not the lead count.
Lead volume depends on your market, season, budget and how fast you answer the phone, so I do not promise a number of leads, a cost per lead or a ranking. What I do promise is in writing: your campaigns go live within 14 days of you granting access and approving the plan, or the first month's management fee is waived (waiting on Google's own checks or on access from you does not count toward the 14 days), and you can ask for a refund of the fees you paid me in the first 30 days. You own the ad account, the analytics and the website from day one.
Process
How the work runs.
Review
Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.
Fix the foundations
Tracking, consent, conversion definitions and account structure are corrected first, so optimisation works from accurate data.
Optimise
Weekly changes to campaigns, budgets, pages and creative, each with a stated reason.
Report
Plain-language reporting tied to leads and pipeline, with a direct line to me.
Free, no obligation
Ready to talk? Send your details
Tell me what you need and I will reply within one business day.
FAQ
