Paid media management for Canadian businesses, run by one senior specialist.
LiveLeadsLane works remotely with businesses across Canada. There is no Canadian office, and I will not pretend otherwise.
What you get instead is one senior specialist inside your Google Ads, Meta Ads and LinkedIn Ads accounts every week, with calls in your morning, written updates you can read on your own schedule, and reporting in CAD that shows spend, qualified leads and cost per outcome.
Free, 30 minutes, no obligation. I only need view access to look at your account.
Sound familiar?
Why Canadian ad budgets underperform.
- Campaigns target "Canada" as one market, so budget leaks into provinces you do not serve
- Keyword lists were copied from US playbooks and never adjusted for smaller Canadian search volume
- Quebec traffic lands on English-only ads and pages
- Conversion tracking breaks or undercounts once a consent banner is added
- Leads are counted, but nobody checks whether they became customers
- The agency reports clicks and impressions, not cost per qualified lead
What the work involves
What Canadian paid media management covers.
Google Ads management
Search, Performance Max and remarketing managed weekly, with location targeting set by province or metro area rather than the whole country, and keyword lists built for Canadian search volume. More on Google Ads in Canada.
Meta and LinkedIn Ads
Meta for demand and lead volume, LinkedIn for B2B buying committees. Canadian audiences are smaller than US ones, so audience overlap, frequency and creative fatigue are watched closely.
English and French campaigns
If you sell into Quebec, campaigns are split by language so French-speaking searchers see French ads and land on French pages, as Quebec's language rules expect of commercial advertising.
Consent-aware tracking
Google Consent Mode, GA4 and Meta Conversions API set up so measurement keeps working under PIPEDA and Quebec's Law 25 consent requirements, instead of silently dropping conversions. How tracking is built.
CAD budgets and reporting
Budgets, cost per lead and return reported in Canadian dollars, so the numbers match your own books. Ad spend is paid by you directly to Google, Meta or LinkedIn.
Lead follow-up that respects CASL
Automated alerts and follow-up are built so commercial emails to new leads meet Canada's Anti-Spam Legislation consent rules. Lead automation.
This work usually sits alongside Google Ads management, Meta Ads management, LinkedIn Ads management, Meta Conversions API setup and SEO for Canadian businesses.
Who it is for
A good fit if this sounds like you.
- Canadian B2B and service businesses already spending on Google, Meta or LinkedIn
- Teams paying agency retainers for work one senior specialist could do better
- Companies selling in more than one province, or into Quebec, who need targeting to match
- Founders and marketing leads who want the person on the call to be the person in the account
Working across time zones
Atlantic to Pacific, without the lag.
Canadian mornings are my evenings, so live calls are scheduled in your morning, whether you are in Halifax, Toronto, Calgary or Vancouver. Everything else is written: weekly updates, change logs and monthly reports, with questions answered within one business day.
Proof
Documented results.
$508K
media managed
1,000+
campaigns run
−74%
cost per lead on a LinkedIn InMail campaign
8,779
Meta registrations at $4.28 each
These results come from campaigns Prakhar ran in previous roles in the Gulf and India, documented in the 2026 portfolio. Canadian accounts get the same measurement-first method. Past results do not guarantee future performance.
Process
How the work runs.
Review
Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.
Fix the foundations
Tracking, consent, conversion definitions and account structure are corrected first, so optimisation works from accurate data.
Optimise
Weekly changes to campaigns, budgets, pages and creative, each with a stated reason.
Report
Plain-language reporting tied to leads and pipeline, with a direct line to me.
FAQ