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Marketing for contractors and home service businesses.

High-ticket trades win or lose on a handful of searches: the homeowner with a failed furnace, a leaking roof or a backed-up septic tank.

LiveLeadsLane runs Google Ads, Local Services Ads and local SEO for contractors in the US, Canada, UK and Europe, measured on booked jobs rather than clicks.

Book a free 30-minute call See my past results

Free, 30 minutes, no obligation. I only need view access to look at your account.

Industries

Choose your trade.

HVAC marketing

Emergency heating and cooling, replacements and maintenance plans, with seasonal budgets that follow the weather.

Plumbing marketing

Emergency calls, water heaters and drain work, with service-area targeting and call tracking.

Roofing marketing

Replacement, repair and storm work, judged on booked inspections rather than form fills.

Septic marketing

Pumping, inspections, repairs and system installs across rural service areas.

Construction marketing

Lead generation for general contractors and builders, with long sales cycles tracked to signed contracts.

Remodeling marketing

Kitchen, bath and whole-home remodels, with leads qualified by budget before they reach you.

Electrician marketing

Panel upgrades, EV chargers, generators and emergency calls.

Dental marketing

High-value treatments such as implants and Invisalign, with local SEO for each practice.

B2B lead generation

Google Ads and LinkedIn Ads for B2B companies, tracked to pipeline.

Channels

Where contractor leads come from.

Most high-ticket trades need three channels working together, each measured on the jobs it books.

Local Services Ads

The Google Guaranteed listings at the very top of the page. You pay per lead, not per click.

Google Ads

Search campaigns for the services and areas you want more of, with negative keywords that block DIY and job-seeker searches.

Local SEO

The map results and service pages that lower your cost per job over time.

Local SEO

SEO built for your trade.

Dedicated service pages for the trades where search decides who gets the call.

Shared leads

Tired of paying for the same lead as three competitors?

Lead marketplaces often sell one homeowner's request to several contractors at once, and the fastest caller wins. Your own ads and listings produce exclusive leads that only you receive. See the Angi and HomeAdvisor alternative for how the switch works.

Process

How the work runs.

  1. Review

    Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.

  2. Fix the foundations

    Tracking, consent, conversion definitions and account structure are corrected first, so optimisation works from accurate data.

  3. Optimise

    Weekly changes to campaigns, budgets, pages and creative, each with a stated reason.

  4. Report

    Plain-language reporting tied to leads and pipeline, with a direct line to me.

FAQ

Common questions.

Which trades do you work with?
HVAC, plumbing, roofing, septic, construction, remodeling, electrical and dental, plus B2B companies. The common thread is a high value per job, where one extra booked job a month pays for the marketing.
Do you work with contractors in Canada?
Yes. Contractors in the US, Canada, UK and Europe are handled the same way, with calls scheduled in your morning. Fees are published in USD; ask for a custom quote if you want to be invoiced in CAD, GBP or EUR.
Should I start with Google Ads, Local Services Ads or SEO?
Usually Local Services Ads and Google Ads first, because they produce calls within weeks, while SEO builds in the background to lower your cost per job over time. The right mix depends on your market and budget.
How do you measure results?
On booked jobs and cost per booked job. Calls and forms are tracked, matched to your job records where possible, and reported monthly in plain language.
How do I get started?
Book a free 30-minute call or request an audit. Read-only access to your ad accounts is enough for the first review.

Get a straight answer on your ads, calls and website.

Book a free 30-minute call with me. I will look at your ads, tracking and website with you and tell you what I would fix first. No sales team, no obligation.

Book a free 30-minute call See the $125 written audit