Free marketing tools and calculators

Calculators and a channel suggester for local and B2B businesses. They run in your browser, and nothing you type is sent anywhere.

Free calculators and a channel suggester for local and B2B businesses: what paid ads could return, what budget a revenue goal needs, what missed calls cost, how a Local Services Ads budget works and which channels fit your situation.

Everything runs in your browser and nothing you type is sent anywhere. The starting numbers are placeholders, so replace them with your own. For a read on your real account, book a free call.

Start here: Paid advertising cost calculator · Which advertising channel should you use? Free suggester · Ad budget calculator: work back from your revenue goal · Missed call revenue calculator · Local Services Ads cost calculator: budget, leads and cost per booked job · Plumbing marketing checklist: 45 checks to score your business · Review request templates for plumbers: text, email, QR card and replies · Customer lifetime value calculator for service businesses · Plumbing business break-even calculator · Google review request card and message builder

Want these numbers checked against your real account? Book a free call and bring your figures. See a free strategy call →

Free Tools guides · 14

Free Tools Plumbing marketing checklist: 45 checks to score your business A free plumbing marketing checklist and scorecard: 45 checks across calls, reviews, website, ads, follow-up and tracking, with a score. US, Canada, UK and Europe. 8 min read Free Tools Septic marketing checklist: 48 checks for septic and drain companies A free septic and drain cleaning marketing checklist: 48 checks on reminders, county pages, emergency calls, honest upsells, reviews and tracking. 8 min read Free Tools Local Services Ads checklist: 43 checks before you apply A free Local Services Ads checklist for plumbers and drain companies: 43 checks on eligibility, verification, license, insurance, billing and responses. 8 min read Free Tools Review request templates for plumbers: text, email, QR card and replies Copy-and-paste review request templates for plumbers and septic companies: text, email, QR card, invoice line and replies that follow Google rules. 7 min read Free Tools Missed call text back and answering scripts for plumbing and septic companies Copy-and-paste missed call text back messages, a plumber answering script, voicemail greeting and after-hours instructions, with gas and water triage. 7 min read Free Tools Septic pumping reminder and customer follow-up templates for owners Copy-and-paste septic pumping reminder letters, emails, texts, thank-yous, win-backs and referral requests, plus a simple customer record method. 7 min read Free Tools Paid advertising cost calculator Free paid advertising cost calculator: enter budget, cost per click and close rates to see leads, cost per booked job and break-even. Runs in your browser. 5 min read Free Tools Ad budget calculator: work back from your revenue goal Free ad budget calculator: enter a monthly revenue goal, job value and close rate to estimate the leads and ad budget you would need. Runs in your browser. 5 min read Free Tools Which advertising channel should you use? Free suggester Free advertising channel suggester for local and B2B businesses: answer seven questions and see which channels fit your budget, speed and set-up. 5 min read Free Tools Missed call revenue calculator Free missed call revenue calculator for plumbers, HVAC and other trades: estimate monthly and yearly revenue lost to unanswered calls, in your browser. 4 min read Free Tools Local Services Ads cost calculator: budget, leads and cost per booked job Free Local Services Ads cost calculator: turn a weekly budget and your price per lead into leads, booked jobs and cost per booked job. Runs in your browser. 5 min read Free Tools Customer lifetime value calculator for service businesses Free customer lifetime value calculator for plumbers, septic and drain companies: what a new customer is worth and what you can afford to pay to win one. 5 min read Free Tools Plumbing business break-even calculator Free break-even calculator for plumbing, septic and drain companies: how many jobs a month cover your overhead, with and without ad spend. 4 min read Free Tools Google review request card and message builder Free tool: paste your Google review link to get a printable QR card and ready-to-send text, email and invoice wording. Runs in your browser. 5 min read

Back to search and topics ↑

Free Tools guides · 14

Get a straight answer on your ads, calls and website.