Google Ads management for plumbing companies.
Weekly management of Search and Local Services Ads for plumbers, built around emergency calls you can answer and traced to the ad. From $375 a month, plus ad spend you pay Google directly.
Free, 30 minutes, no obligation. I only need view access to look at your account.
The short answer
Google Ads and Local Services Ads management for plumbers: emergency, drain and water heater campaigns, search-term control and call tracking tied to the ad. Management starts at $375 a month plus ad spend, which you pay Google directly, and at least $1,500 a month per platform is recommended. Results are not guaranteed.
Sound familiar?
The ads cost a lot and the wrong people click.
- Clicks come from people who want a DIY fix, a part or a job, not a plumber.
- Emergency searches are expensive, and a call that rings out wastes the click.
- Drain, water heater and repipe searches behave differently but share one budget.
- You cannot tell which ads produced the jobs that actually paid.
- Leads from home-service marketplaces arrive without any record of which search triggered them.
Free, no obligation
Tell me about your business
Tell me what you need and I will reply within one business day.
What the work covers
What I manage each week.
Emergency campaigns
Burst pipes, sewer backups and no-hot-water searches, scheduled for the hours someone answers.
Service campaigns
Drain cleaning, water heaters, fixtures and repipes, each with its own ads, budget and page.
Search-term control
Weekly negatives for DIY, parts, training, jobs and wrong-trade searches.
Local Services Ads
Set-up and upkeep where Google offers plumbers in your area, with the screening, review and dispute steps. See Local Services Ads.
Call and form tracking
Calls, forms and texts tied to the ad and keyword, plus missed-call text-back where it is allowed.
Budget by job type
Money moves toward the jobs that pay best for your crew, not just the cheapest clicks.
Campaigns
The jobs the campaigns are built around.
Emergency plumbing
Urgent and high intent. Only worth paying for if the call is answered.
Drain cleaning and sewer
Steady demand, often with a clear first step to book.
Water heaters
Replacement jobs with a larger ticket and a research step. See the size calculator.
Repipes and remodels
Fewer, larger jobs. Usually better as their own campaign.
Pricing
What the management costs.
Management starts at $375 a month for one channel. The right plan depends on how many platforms you run and your monthly ad spend.
Ad spend is separate and goes straight from your card to Google. Full details, including the founding-client offer, are on the pricing page.
| Plan | Price | What it is for |
|---|---|---|
| Starter | $375/mo | One channel, ad spend up to $3k/mo |
| Growth | $675/mo | Two channels, ad spend up to $7.5k/mo |
| Scale | $1,125/mo | Up to three channels, ad spend up to $15k/mo |
I recommend at least $1,500 a month in ad spend per platform. Below that, campaigns rarely collect enough data to improve, and Local Services Ads or your Google Business Profile are a better first step.
The first 90 days
What working together looks like for plumbing companies.
Days 1 to 14: audit and tracking
I read the account, set up call tracking, agree what a lead is and launch within 14 days of access.
Days 15 to 45: tighten
Search terms, negatives and ad schedules are adjusted weekly against answered calls.
Days 46 to 90: grow what books jobs
Budget follows the job types that book and pay, and weak campaigns are cut.
Related: plumbing SEO, the Google Ads for plumbers guide and plumbing marketing.
What I promise
The work, not the lead count.
Lead volume depends on your market, season, budget and how fast you answer the phone, so I do not promise a number of leads, a cost per lead or a ranking. What I do promise is in writing: your campaigns go live within 14 days of you granting access and approving the plan, or the first month's management fee is waived (waiting on Google's own checks or on access from you does not count toward the 14 days), and you can ask for a refund of the fees you paid me in the first 30 days. You own the ad account, the analytics and the website from day one.
Process
How the work runs.
Review
Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.
Fix the foundations
Tracking, consent, conversion definitions and account structure are corrected first, so optimisation works from accurate data.
Optimise
Weekly changes to campaigns, budgets, pages and creative, each with a stated reason.
Report
Plain-language reporting tied to leads and pipeline, with a direct line to me.
Free, no obligation
Ready to talk? Send your details
Tell me what you need and I will reply within one business day.
FAQ
