Google Ads management for remodeling companies.
Weekly management of Google Ads for remodelers, with lead tracking built for long decisions and large jobs. From $375 a month, plus ad spend you pay Google directly.
Free, 30 minutes, no obligation. I only need view access to look at your account.
The short answer
Google Ads management for remodelers: kitchen, bath and addition campaigns, lead tracking built for long decisions and follow-up on proposals. Management starts at $375 a month plus ad spend, which you pay Google directly, and at least $1,500 a month per platform is recommended. Results are not guaranteed.
Sound familiar?
Big jobs, slow decisions, thin pipelines.
- A kitchen or addition takes months to decide, so cost per click tells you little about what the ads are worth.
- Enquiries from people who are only browsing cost as much as those from people ready to hire.
- You do few jobs, so one lost enquiry matters.
- Leads go quiet after the site visit and nobody follows up.
- Your agency cannot show which ad produced a signed job.
Free, no obligation
Tell me about your business
Tell me what you need and I will reply within one business day.
What the work covers
What I manage each week.
Project campaigns
Kitchen, bath, basement and addition searches, each with its own ads and page.
Lead qualification
Forms and call handling that ask a few useful questions and filter out browsers without making people give up.
Search-term control
Weekly negatives for DIY, supplies, jobs and wrong-area searches.
Call and form tracking
Every enquiry tied to the ad, and later to the signed job where your CRM allows it.
Proposal follow-up
A reminder routine for proposals that go quiet while homeowners compare.
Realistic measurement
Reports focus on booked consultations and signed jobs over a longer window, not clicks this week.
Campaigns
The projects the campaigns are built around.
Kitchen and bath remodels
The most searched projects, with a wide range of budgets. Pages and forms help set expectations early.
Additions and whole-home
Large and slow. Few enquiries, so each is worth a quick, personal reply.
Basements and outdoor living
Seasonal, with clear scopes that suit dedicated pages.
Design-build
Longer relationship and a higher bar for trust. Case studies and process pages matter.
The numbers
What published numbers say about remodeling.
Published estimates and surveys vary by region and year.
The jobs are large. Houzz found a median of $55,000 for a major remodel of a large kitchen (self-reported by homeowners, 2025 projects).
Source: Houzz 2026 Renovation Trends Study
There are few of them. The median remodeler completed about 8 to 12 jobs of $10,000 or more in 2025, so a single lost enquiry can matter.
Source: NAHB, 2026
Slow replies are common in home services. A secret-shopper test of 466 home-service companies found about 40% never replied within five days (not remodeling only).
Source: Valve+Meter test, reported by Professional Remodeler, 2018
Pricing
What the management costs.
Management starts at $375 a month for one channel. The right plan depends on how many platforms you run and your monthly ad spend.
Ad spend is separate and goes straight from your card to Google. Full details, including the founding-client offer, are on the pricing page.
| Plan | Price | What it is for |
|---|---|---|
| Starter | $375/mo | One channel, ad spend up to $3k/mo |
| Growth | $675/mo | Two channels, ad spend up to $7.5k/mo |
| Scale | $1,125/mo | Up to three channels, ad spend up to $15k/mo |
I recommend at least $1,500 a month in ad spend per platform. Below that, campaigns rarely collect enough data to improve, and Local Services Ads or your Google Business Profile are a better first step.
The first 90 days
What working together looks like for remodeling companies.
Days 1 to 14: audit and tracking
I read the account, set up call and form tracking, agree what a lead is and launch within 14 days of access.
Days 15 to 60: tighten
Search terms, ads and forms are adjusted weekly against booked consultations.
Days 61 to 90: read the pipeline
Because decisions are slow, I look at consultations and proposals, not just leads, and move budget accordingly.
Related: remodeling SEO, the Google Ads for remodelers guide, remodeling marketing and the missed-call calculator for remodelers.
What I promise
The work, not the lead count.
Lead volume depends on your market, season, budget and how fast you answer the phone, so I do not promise a number of leads, a cost per lead or a ranking. What I do promise is in writing: your campaigns go live within 14 days of you granting access and approving the plan, or the first month's management fee is waived (waiting on Google's own checks or on access from you does not count toward the 14 days), and you can ask for a refund of the fees you paid me in the first 30 days. You own the ad account, the analytics and the website from day one.
Process
How the work runs.
Review
Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.
Fix the foundations
Tracking, consent, conversion definitions and account structure are corrected first, so optimisation works from accurate data.
Optimise
Weekly changes to campaigns, budgets, pages and creative, each with a stated reason.
Report
Plain-language reporting tied to leads and pipeline, with a direct line to me.
Free, no obligation
Ready to talk? Send your details
Tell me what you need and I will reply within one business day.
FAQ
