Construction lead generation, tracked to signed contracts.
Construction projects are expensive, slow to decide and often competitive bids. Construction lead generation has to bring in the right size of project, keep the business visible through a long decision, and show which marketing produced the contracts you actually signed.
Free, 30 minutes, no obligation. I only need view access to look at your account.
Sound familiar?
Why construction marketing feels like guesswork.
- Enquiries come in, but too many are too small, out of area or just collecting prices
- Projects take months to sign, so nobody connects the contract back to the ad or page that started it
- The website shows a few photos but does not explain process, timelines or what you build best
- Residential and commercial work are marketed with the same message
- Paid lead services send tyre-kickers and shared requests
What the work covers
Construction marketing that fits a long sales cycle.
Google Ads for project searches
Campaigns for the project types you want, such as custom homes, additions or commercial build-outs, with negative keywords that filter out DIY, jobs and supplier searches. Google Ads management.
Qualifying forms
Short forms that ask for project type, location, timeline and budget range, so small or out-of-area enquiries are filtered before your estimator spends time on them.
Offline conversion tracking
Leads matched to your CRM or job list, with signed contracts sent back to Google Ads so bidding learns which searches turn into real projects. How offline conversion import works.
LinkedIn for commercial work
For commercial contractors, LinkedIn Ads reach developers, facility managers and property owners by role and company. LinkedIn Ads management.
Project pages that sell
Case pages for completed projects with scope, timeline, challenges and photos, which help both rankings and the buyer's decision.
Remarketing through the decision
Visitors who viewed projects or pricing pages see your work again over the weeks they are deciding.
Construction SEO
SEO for contractors and builders.
Construction buyers research for weeks. SEO puts your company in front of them throughout that research.
- Service pages for each project type and the areas you build in
- Project and case pages that answer "what will it cost, how long, and can they do it"
- Google Business Profile with project photos, services and reviews
- Guides that answer early-stage questions, such as build costs, permits and timelines, linking to your services
Demand planning
Planning construction marketing around the project calendar.
Construction buyers often start research months before they want to break ground. Many homeowners plan additions and custom builds over winter for a spring or summer start, while commercial projects follow budget cycles and approvals. Marketing has to be present while those plans are being made, not only when the excavator is ready.
- Planning-stage content and remarketing during the research months
- Search campaigns scaled up as buyers move from ideas to quotes
- Your estimating capacity respected: ads paused or narrowed when the schedule is full
- Completed projects turned into case pages while the details are fresh
The first 90 days
What working together looks like for a construction business.
Weeks 1–2: audit and tracking
A read-only review of your ads, Google Business Profile, website and lead handling. Call and form tracking is fixed first, so every later decision rests on real numbers.
Weeks 3–6: launch and clean-up
Campaigns rebuilt or launched by job type and service area, negative keywords added, Local Services Ads set up where eligible, and landing pages matched to each service.
Weeks 7–12: optimise and expand
Budget moved toward the services and areas producing booked jobs, SEO work on the pages closest to ranking, and a monthly report on cost per booked job.
You keep ownership of every account and all the data. If it is not working, you will hear that first, along with what changes next.
Lead economics
What a construction lead should cost you.
Industry averages for cost per lead swing wildly by city, season and service, so they are a poor target. A better one comes from your own numbers.
Start with gross profit per job
For example, a home addition that brings in about $25,000 of gross profit.
Multiply by your close rate
If you win 1 in 5 of the leads you quote, each lead is worth that share of the profit.
Decide how much of it marketing can take
Spending up to a third of that on the lead still leaves room for overhead and profit, which puts the ceiling around $1,650 per lead in this example.
Campaigns are then judged on cost per booked job, not cost per click or form fill. That is why call and conversion tracking comes before anything else.
Free resource
More ways to win construction projects.
Read construction marketing ideas for 14 ideas ranked by speed and cost, and see construction SEO, Google Ads for construction companies and the CRM integration guide to keep every enquiry in one place.
Proof
What the documented work shows.
The case studies on this site come from Prakhar's previous roles, on events, fintech, education and e-commerce accounts in the Gulf and India, not from home service companies. What carries over is the method: tracking first, then structure, then weekly optimisation against cost per booked job.
$508K
media managed
1,000+
campaigns run
−74%
cost per lead on one LinkedIn campaign
Process
How the work runs.
Review
Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.
Fix the foundations
Tracking, consent, conversion definitions and account structure are corrected first, so optimisation works from accurate data.
Optimise
Weekly changes to campaigns, budgets, pages and creative, each with a stated reason.
Report
Plain-language reporting tied to leads and pipeline, with a direct line to me.
FAQ
