Google Local Services Ads management for contractors.
Local Services Ads are the listings at the very top of many home service searches, marked Google Guaranteed or Google Screened.
You pay per lead instead of per click, which makes them one of the most cost-effective sources of jobs for trades, when the profile, budget and lead handling are set up properly.
Free, 30 minutes, no obligation. I only need view access to look at your account.
The short answer
Google Local Services Ads put a trade business at the top of Google with the Google Guaranteed badge, and you pay per lead rather than per click. Managing them on their own costs $299 a month plus a $250 setup, or they can be one platform inside a paid ads plan from $375 a month.
The basics
How Local Services Ads work.
- Pay per lead: you are charged for calls and messages from customers, not for clicks
- Verification: businesses go through Google's checks, such as licences, insurance and background checks, depending on the category and location
- Ranking: placement depends on factors like proximity, reviews, responsiveness, business hours and your budget
- Availability: offered for many home service categories in the US and Canada
Local Services Ads are separate from regular Google Ads, and the two work best together. See which Local Service Ads categories Google lists, and estimate leads and cost per booked job with the Local Services Ads cost calculator.
What the work covers
Local Services Ads management, end to end.
Setup and verification
Account setup and help through the verification steps, so you get approved without weeks of back and forth.
Profile optimisation
Job types, service areas, business hours and photos set to match the work you want more of.
Budget and bidding
Weekly budgets and bids set from your job values, adjusted by season and capacity.
Lead review
Every lead reviewed and invalid ones flagged under Google's current credit policy, so you are not paying for spam or out-of-area calls.
Reviews and responsiveness
A review process and quick-response habits, because both directly affect how often you are shown.
Tracking to booked jobs
Leads matched to your bookings, so you can compare Local Services Ads with search ads and SEO on cost per job. Tracking.
Trades
Who Local Services Ads suit.
Local Services Ads are especially strong for HVAC, plumbing, roofing, electrical and septic companies, where customers want someone trustworthy quickly. See all industries.
The first 90 days
What working together looks like for a home service business.
Weeks 1–2: audit and tracking
A read-only review of your ads, Google Business Profile, website and lead handling. Call and form tracking is fixed first, so every later decision rests on real numbers.
Weeks 3–6: launch and clean-up
Campaigns rebuilt or launched by job type and service area, negative keywords added, Local Services Ads set up where eligible, and landing pages matched to each service.
Weeks 7–12: optimise and expand
Budget moved toward the services and areas producing booked jobs, SEO work on the pages closest to ranking, and a monthly report on cost per booked job.
You keep ownership of every account and all the data. If it is not working, you will hear that first, along with what changes next.
Process
How the work runs.
Review
Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.
Fix the foundations
Tracking, consent, conversion definitions and account structure are corrected first, so optimisation works from accurate data.
Optimise
Weekly changes to campaigns, budgets, pages and creative, each with a stated reason.
Report
Plain-language reporting tied to leads and pipeline, with a direct line to me.
FAQ
