An independent Google Ads consultant for Canadian businesses.
Search for a Google Ads consultant in Canada and you mostly find directories and marketplaces. LiveLeadsLane is one specialist, Prakhar Kirsali, who audits, rebuilds and manages Google Ads accounts for Canadian B2B and service businesses, working remotely with calls in your morning.
Free, 30 minutes, no obligation. I only need view access to look at your account.
Common problems
What usually goes wrong in Canadian Google Ads accounts.
Country-wide targeting
Targeting all of Canada when you serve two provinces spends budget on clicks you can never convert. Location targeting should follow your service area, with "presence" rather than "interest" for local services.
Volume assumptions from the US
Canadian search volumes are much smaller, so very narrow exact-match structures starve Smart Bidding of data. Structure has to balance control with enough conversions per campaign to learn.
Quebec ignored or lumped in
French searches matched to English ads and pages convert poorly. Separate campaigns by language and location give you control over both.
Conversions lost to consent
A consent banner without Consent Mode can wipe out a large share of recorded conversions, and bidding then optimises on a fraction of the real data.
What you get
Google Ads consulting, week to week.
- A full account audit before any agreement: structure, search terms, bidding, tracking and landing pages. See what the audit covers
- Rebuild of campaigns and ad groups around how you actually sell, by service, province and language
- Conversion tracking with enhanced conversions, Consent Mode and offline imports from your CRM. Conversion tracking setup
- Weekly search-term and negative keyword work so budget stops funding the wrong intent
- Landing-page review for message match, form behaviour and speed
- Monthly reporting in CAD: spend, leads, cost per qualified lead and what changed
Management starts at $375 per month (USD), with ad spend paid directly by you to Google. See pricing.
Consultant or agency
Why an independent consultant instead of an agency.
With an agency, the person who sells the contract is rarely the person who changes your bids. With an independent consultant, the person on the call is the person in the account. You get senior attention every week without paying for an office, an account manager and a junior team. For a full comparison, read Google Ads agency vs freelancer.
Location within Canada does not matter. The work is remote, so businesses in Toronto, Vancouver, Calgary, Ottawa, Montreal or anywhere else get the same process. If you also run Meta or LinkedIn, see paid media management for Canadian businesses.
Proof
Documented results.
$508K
media managed
1,000+
campaigns run
−74%
cost per lead on a LinkedIn InMail campaign
8,779
Meta registrations at $4.28 each
These results come from campaigns Prakhar ran in previous roles in the Gulf and India, documented in the 2026 portfolio. Canadian accounts get the same measurement-first method. Past results do not guarantee future performance.
Process
How the work runs.
Review
Read-only access to the account, analytics and tracking. I tell you what I see before any agreement.
Fix the foundations
Tracking, consent, conversion definitions and account structure are corrected first, so optimisation works from accurate data.
Optimise
Weekly changes to campaigns, budgets, pages and creative, each with a stated reason.
Report
Plain-language reporting tied to leads and pipeline, with a direct line to me.
FAQ
