Contact Book a call
Book a call
Menu

Missed call revenue calculator

Estimate what unanswered calls cost you each month, using your own call counts and job value.

By

  • 4 min read

Short answer

Revenue lost to missed calls equals missed calls per month, times the share that would have booked, times your average job value. Enter your weekly calls, the share you miss and your job value to see an estimate. The result is only as accurate as your call count, so track calls for two weeks first.

Every ad click, map listing and referral that ends in a call you do not answer is paid for and then lost. This missed call revenue calculator puts a number on it. It will not tell you the true miss rate, which only your phone records can.

Use the calculator

Missed calls per week
Jobs lost per month
Revenue lost per month
Revenue lost per year
Gross profit lost per month
The same figures as bars, monthly
  • $4,157Revenue lost a month
  • $1,663Gross profit lost a month
  • $1,386A third won back a month

The starting numbers are round placeholders, not industry averages. Replace every one with your own figures. Nothing you type leaves your browser.

How to get your real numbers

  1. For two weeks, count every incoming call: answered, missed and booked. Your phone system or call tracking gives this for free or cheap.
  2. Call back a sample of missed numbers. Note which were real customers.
  3. Use only real, bookable callers for the third input.

The missed calls guide walks through the full measurement method.

What to do about it

  • Text back at once. A short automatic message to a missed caller keeps many conversations alive. Check the texting rules for your state or province and ask a lawyer.
  • Use an answering option after hours and on peak days. See the answering service guide.
  • Route emergencies first. Urgent callers do not leave voicemail.
  • Track source. Know which ads and listings produce the calls you miss. See call tracking.

Want this checked against your real account?

These calculators give you a first read on your own assumptions. They cannot see your account, your market or how quickly your phone is answered. LiveLeadsLane is a new, founder-led remote practice run by Prakhar Kirsali from India. Paid ads management starts at $375 a month for one platform, with ad spend paid by you directly to the platform, and a recommended minimum of $1,500 a month per platform. Book a free call and bring your numbers, or see the published prices. Nothing here is a promise of leads or revenue.

Frequently asked questions

How much revenue do missed calls cost?
It depends on how many calls you get, how many you miss, how many of those callers would have booked and your job value. The calculator multiplies those four numbers. Only your own call records can make the result accurate.
What is a normal missed call rate?
There is no reliable universal figure, so measure yours. Count answered and missed calls for two weeks and use the real miss rate in the calculator.
Why not assume every missed caller would have booked?
Some are wrong numbers, sales calls or people who already called a competitor. A cautious share gives a more honest estimate. Call back a sample of missed numbers to see how many were real customers.
Can a text-back really recover missed calls?
It can keep some conversations alive, but results depend on your market and how fast you follow up. Treat any recovery rate as something to measure, not assume. Check texting consent rules for your state or province first.
Does this include calls from ads?
It includes every incoming call. If you want to see the cost of missed paid calls, count calls from ads separately using call tracking and run the calculator on that number.
Is my data sent anywhere?
No. The calculation runs in your browser only.

Pass this guide on

Email it